Creative Strategist, Retail Media Job at BASIC/DEPT®

Retail Media Strategist - Senior Consultant

We are seeking to grow our Customer Transformation consulting practice by hiring...

Location

United Kingdom , London; Manchester; Glasgow

Salary:

Not provided

frog

Expiration Date

Until further notice

Requirements

Experience in retail media strategy, digital marketing, or e-commerce
Understanding of digital advertising platforms, programmatic media, and e-commerce ecosystems
Experience working with multiple Retail Media platforms, such as Amazon
Hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth
Ability to turn a set of business objectives, into capabilities and map those capabilities to solutions
Experience working in Consumer Products or Retail
Pragmatic problem-solver
Proactive and flexible
Collaborative team player
Excellent interpersonal skills

Job Responsibility

Engage with clients to understand how they can transform their Retail media and wider marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights
Help design custom solutions to address client challenges across digital commerce ecosystems
Lead multi-disciplinary teams to design, develop and deploy marketing strategies & deliver quality consulting work that meets client commercial and strategic objectives
Partner with retailers and brand manufacturers, leveraging deep knowledge of the Retail Media landscape (channels, platforms, service providers, and tech stacks)
Evaluate and improve clients’ overall retail media and wider marketing strategies, identifying areas for greater efficiency and designing solutions to enhance campaign performance, streamline operations, and maximize ROI
Research emerging digital media trends and share insights and best practices with internal teams
Consolidate thought leadership, insights, and trends into actionable strategies and present to senior stakeholders

Fulltime

Midweight Retail & Shopper Strategist

Reporting to the Head of Retail and Shopper, you will play a key role in our Pla...

Location

United Kingdom , Manchester

Salary:

Not provided

ZEAL Creative

Expiration Date

Until further notice

Requirements

Proven experience in agency planning or strategy roles or similar
Experience in developing strategic retail and shopper planning across client responses, ideally for FMCG clients
Ability to shape and articulate tailored retail activation plans
A passion for changing retail landscape, emerging retail media, and evolving shopper journeys
Strong presentation and storytelling skills
Excellent writing skills and a real passion for crafting compelling copy

Job Responsibility

Working with our Client Services’ account handlers to take and dissect client briefs
Identifying and uncovering real shopper insights that unlock marketing challenges and inspire our creative teams
Crafting succinct tailored strategies for key retail accounts to help our clients win in their priority accounts across all marketing channels e.g. in-store and digital
Tailoring activation strategies and developing touchpoint plans for retail execution
Developing impactful and effective omnichannel media recommendations and rationale to the wider business, including senior stakeholders
Working with our Creative team to produce collateral which maximises opportunities within the retail space
Selling planning responses to clients with passion and professionalism
Evaluating overall campaign effectiveness and making any recommendations for future activity

What we offer

24 days holiday (plus Bank Holidays)
Contributory pension scheme
Annual company bonus scheme
Private Medical Insurance
Life Assurance
Continuous learning and development
Enhanced parental benefits
The last Friday of every quarter is a ZEAL Day off
Christmas closure
Work from home budget to help you achieve your dream set up

New

GM Performance & Messaging Strategist

The GM Performance & Messaging Strategist supports performance marketing creativ...

Location

United States , Warren

Salary:

105600.00 - 140700.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

3+ years of experience in performance marketing, brand marketing, marketing analytics, or consulting/agency, with exposure to digital and paid media environments and an strong analytical bent
Bachelor Degree required
Strategic and creative thinker with a strong eye for storytelling and messaging quality
Highly comfortable working in a fast‑paced environment with multiple stakeholders and shifting priorities
Experience analyzing performance using metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view‑through performance
experience with simple Excel modeling to identify ecommerce and media trends
Knowledge of national and regional campaign coordination, including retailer or Tier 2 dynamics. Experience working with non-technical and field staff, educating them on the ins and outs of complex marketing topics
Proactive, highly detail‑oriented, and motivated to identify optimization opportunities across creative, process, and performance
Excellent communication, organization, and cross‑functional collaboration skills, with the ability to simplify complex data into actionable insights
Experience with (or curiosity and drive to learn) AI‑enabled creative tools

Job Responsibility

Build strategies around performance across paid media platforms (e.g., Meta, Google, YouTube, TikTok), connecting creative elements to key performance metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view‑through performance
Support the testing and learning agenda by helping design tests (messaging, formats, offers, audiences), pulling results, and summarizing insights and recommendations
Build clear, concise performance readouts and decks for cross‑functional partners and leadership
Coordinate national and Tier 2 / regional creative needs, supporting consistency, efficiency, and brand alignment across markets
Manage and track ongoing creative inventory across upper‑funnel and lower‑funnel initiatives, ensuring assets are current, performant, and aligned to media strategy
Partner with brand, CRM, media, and retail teams to maintain alignment of messaging and creative across the full customer journey
Help evolve performance marketing’s AI‑based messaging processes, including workflow improvement, testing frameworks, and creative iteration at scale
Partner with internal teams (e.g., Marketing, Data, IT, Legal) and external partners to evaluate and operationalize AI‑enabled tools for creative generation, optimization, and personalization at scale
Build repeatable processes and playbooks that accelerate creative iteration while protecting GM’s brand integrity, safety standards, and equity
Collaborate closely with internal partners, including and especially sales & dealer representative, clearly articulating performance insights and creative feedback

What we offer

Medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs

Fulltime

Creative Lead

Vidsy is on the hunt for a talented Creative Lead with 3–5+ years of experience ...

Location

United Kingdom , London

Salary:

Not provided

Vidsy

Expiration Date

Until further notice

Requirements

3–5+ years of content production experience, including ownership of the full end-to-end process – from concept through to final delivery
Proven ability to brief a range of Creatives - including UGC Content Creators, Designers, Motion Graphics Designers, Influencers and/or Video Editors
A strong portfolio of social content created for enterprise-level brands – ideally within an agency, consultancy, or adtech environment
Deep expertise in social platforms (TikTok, Meta, Snap, etc), a sharp eye on emerging trends, and a passion for mentoring and sharing knowledge with the wider Vidsy team
A strategic creative mindset and a passion for concepting standout ideas across industries – from beauty and retail to gaming and entertainment
Proven client-facing experience – from leading pitches and shaping creative strategy to taking briefs and delivering high-impact content

Job Responsibility

Leading end-to-end production of social content for top global brands
Generating exciting creative concepts and ideas, then bringing them to life from concept to final delivery
Directing our External Creator Community (over 20,000 strong!) to produce high-performing social video content
Collaborating closely with our world-class Creative Team
Working with Strategists, Client Solutions Managers, and Motion Designers

What we offer

Competitive Base Salary
Share Options
Private Healthcare
Flexibility First
Generous Time Off: 25 days annual leave (+ Bank Holidays)
Remote Flexibility: Work away from your hub for up to 4 weeks of the year
Volunteer Day
Wellbeing Focus
Enhanced Parental Leave Policies
Eco Impact: Your carbon footprint offset through our Ecologi partnership

Fulltime

Head of Global Social Media Marketing

As Head of Global Social Media Marketing, you will lead Westwing’s social media ...

Location

Germany , Munich

Salary:

Not provided

Westwing Group SE

Expiration Date

Until further notice

Requirements

8+ years of experience in leading social media, preferably in high-growth lifestyle, fashion, design, or premium e-commerce brands
A deep understanding of content, culture, and commerce, and how to build narratives that generate maximum reach and relevance
Proven experience in managing teams and scaling social channels through creativity, systems, and data, ideally paired with a strategic or business-focused background (e.g., Marketing Strategy, Communications, or Economics)
Commercial mindset and ability to translate engagement into measurable impact (e.g., GMV, traffic, impressions)
Strong instinct for storytelling, platform innovation, and zeitgeist relevance
Excellent stakeholder management skills, with the ability to align across multiple departments and drive cross-functional collaboration

Job Responsibility

Own and continuously evolve Westwing’s social media strategy across all platforms (Instagram, TikTok, YouTube, etc.)
Further build our social channels into the most relevant, engaged-with, talked-about, and followed in the industry
Lead and develop an international, cross-functional team of creatives, strategists, and channel managers, and oversee social media workflows and operational processes
Drive both brand engagement and commercial outcomes through content that emotionally connects and delivers measurable business impact
Develop scalable content formats that boost recognition and enable storytelling across retail, digital, and creator channels
Oversee owned and earned media value development as a core KPI across all initiatives
Drive performance reporting and budgeting across social media initiatives, utilising automation and AI to ensure data accuracy, KPI ownership and confident use of tools such as Excel and Google Sheets
Partner closely with Creator, Brand and Campaigns to deliver integrated initiatives that move the needle on awareness, reach and GMV
Act as an internal thought leader for cultural relevance, platform trends and new social mechanics

What we offer

A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with 3 office days per week
Work-from-anywhere opportunities for up to 4 weeks per year
30 days of paid holiday
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad
Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl

Fulltime

Performance Media Manager - Paid Social

The Paid Social Manager is responsible for executing all day-to-day management, ...

Location

United States , Carbondale; Denver

Salary:

60000.00 - 70000.00 USD / Year

Backbone Media

Expiration Date

Until further notice

Requirements

Bachelor’s Degree
2-5 years of relevant professional experience
Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics, Meta, TikTok, Snapchat, Reddit, and Pinterest
Strong working knowledge of Excel and competency in PowerPoint and Word
Create and apply strategies across paid social campaigns
including audience targeting, placement strategies, creative analyses, and campaign structure recommendations
Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals
Working knowledge of platform pixel and event setup
Ability to articulate strategic approaches through verbal, written and visual presentations to clients
Excellent communication skills with an analytical approach to managing data

Job Responsibility

Establish strategy and implement, optimize, and manage budgets for paid social campaigns across, but not limited to, Meta, Pinterest, TikTok, and Snapchat for direct response retail and tourism accounts
Work closely with Media Strategists to align on goals, budgets, and overall strategic direction for paid social channels
Provide budget recommendations based on audience size, revenue goals, platform performance, etc.
Develop strategic recommendations with supporting rationale to maximize performance on paid social
Deliver integrated paid social media campaigns with an appreciation for other online and offline channels
Ensure all paid social campaign billings are up to date and all finance queries are followed up in a timely manner
Analyze paid social campaign performance against client KPI's and report on trends and insights to key stakeholders
Support in any new business pitches and related work as required
Maintain healthy relationships with platform reps to stay up to date on the latest tools, trends, and insights
Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid social

What we offer

Medical coverage
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule

Fulltime

New

Senior Manager, Trends

The Senior Manager, Trends is a key leader in shaping fashion forecasting for Wa...

Location

United States , New York

Salary:

108000.00 - 216000.00 USD / Year

Walmart

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Graphic Design, or related field and 3 years’ experience in textile design, print design, graphic design, or related area OR 5 years’ experience in textile design, print design, graphic design, or related area.

Job Responsibility

Lead the development of seasonal trend forecasting tools
Oversee seasonal trend direction, runway, social media, and retail reporting
Identify emerging fashion trends
Partner with strategic trend agencies
Develop trend storytelling roadmaps
Serve as a strategic partner to internal teams
Work closely with product development, editorial, and design teams
Identify opportunities for innovation
Translate market research and consumer insights into trend-right product storytelling
Hire, develop, and manage a high-performing team of trend strategists

What we offer

Incentive awards for your performance
401(k) match
Stock purchase plan
Paid maternity and parental leave
PTO
Multiple health plans
Medical, vision and dental coverage
Company-paid life insurance
Short-term and long-term disability
Company discounts

Fulltime

Jr Creative Project Manager

Are you the person who finds zen in a perfectly organized spreadsheet? Do you lo...

Location

United States , Saint Louis

Salary:

25.00 - 30.00 USD / Hour

Cella

Expiration Date

Until further notice

Requirements

3+ Years of Professional Experience: At least 1 year must be specifically dedicated to digital campaign activations (Web, Social, Video, and Display)
Traffic & Asset Management Expertise: Proven success managing complex traffic sheets and QAing creative assets for external vendors
Technical Proficiency: Advanced skills in Microsoft Office (specifically Excel/SharePoint) and Google Analytics
The "Execution" Mindset: You are detail-oriented to a fault, agile enough to handle shifting priorities, and a clear, proactive communicator
Education & Requirements: Bachelor's degree OR a High School diploma with 4+ years of professional experience
Must be local to Saint Louis, MO for on-site requirements (Monday-Thursday)

Job Responsibility

You will partner with Digital Strategists and creative teams to ensure every piece of content-from social posts to digital banners-is launched flawlessly
Execution Mastery: Lead content distribution across websites, social (organic/paid), online video, and retail assets
Traffic Management: Own the social content calendars, website update requests, and paid media traffic sheets
Quality Assurance: Conduct rigorous QA reviews on all creative assets, ensuring they meet exact specifications before handing them off to external vendors and media agencies
Cross-Functional Sync: Act as the vital link between project managers, media agencies, and analytics teams to ensure deadlines are met and data is captured
Reporting: Collaborate with the analytics team to pull data and insights for owned digital properties

What we offer

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility)

Fulltime

Creative Strategist, Retail Media

BASIC/DEPT®

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
January 03, 2026

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