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BASIC/DEPT® Logo BASIC/DEPT® · -

Creative Strategist, Retail Media

United States 65300.00 - 95000.00 USD / Year · Job Posted January 03, 2026
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Job Description

As Creative Strategist, you will serve as a key contributor in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You’re just as comfortable synthesizing insights into a compelling story as you are juggling multiple project timelines. You feel passionate about analyzing complex data sets to create succinct, actionable creative insights. You will be responsible for ensuring adherence to brand guidelines and ad platform guidance, while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You’ll serve as a liaison between Media, Client, and Creative Production teams – building strong rapport through process and documentation to ensure a constant creative feedback loop.

Job Responsibility

  • Analyze paid media results to generate actionable creative insights and new test hypotheses
  • Translate data into compelling narratives that inform next-gen creative production
  • Well-versed in Excel and Google Sheets to analyze data data at scale and build compelling data visualizations
  • Build and maintain creative testing roadmaps tied to performance KPIs and goals
  • Prioritize and manage multiple concurrent projects focused on creative performance analysis, creative testing, and media delivery
  • Proactively communicate with senior leadership and stakeholders both internally and externally
  • Maintain clear documentation and feedback loops to ensure insights are carried forward, and strategy is aligned toward goals
  • Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews
  • Confidently present and defend creative insights
  • Develop decks and narratives to guide client decision-making on creative direction
  • Help ensure alignment and buy-in across internal and external stakeholders
  • Serve as a subject matter expert and key point of contact for creative POVs across internal and client-facing conversations
  • Execute and report on creative strategy initiatives for a large-scale global account, with multiple workstreams in motion
  • Partner closely with internal Media teams and Client teams to develop and execute creative testing plans aligned with client goals
  • Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations
  • Help shape and evolve our internal creative strategy processes

Requirements

  • 2+ years in Creative Strategy or a related digital marketing role, with hands-on experience in paid media and creative testing
  • Deep familiarity with Meta, TikTok, Google, and other performance channels (Snap, DV360, GDN, Amazon, etc.)
  • Strong analytical acumen
  • comfort working with reporting dashboards or Excel/Sheets to identify trends
  • Clear and responsive communicator—someone who thrives on being in sync with teammates and clients
  • Ability to manage multiple priorities and projects without dropping the ball
  • Strong presentation and storytelling skills

Nice to have

  • eCommerce or DTC experience
  • Agency experience or high-output environment comfort
  • Familiarity with tools like Looker, Google Data Studio, Tableau or other reporting dashboards
  • Proven ability to contribute to process development

What we offer

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
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