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Creative Strategist - Paid

United Kingdom, London · Job Posted June 09, 2026
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Job Description

We're looking for a Creative Strategist (Paid) to own paid content strategy for a portfolio of TGI's accounts - leading creative testing roadmaps, hook architectures, creator partnerships, and refresh cadences that drive belief and growth for the brands we work with. You'll be the day-to-day paid creative owner clients lean on - the person who turns audit into action, reading what's happening in-platform and shaping it into bold briefs the creative team can ship and the paid media team can run. You'll partner with Senior Paid Managers on the most complex work, and bring a small team along for the ride.

Job Responsibility

  • Own paid creative strategy for a portfolio of accounts - from creative audit to testing roadmap to refresh cadence
  • Be the day-to-day paid creative counterpart for clients in your portfolio
  • Hold the standard for the paid work that leaves your team
  • Build paid creative systems: hook architectures, format frameworks, refresh cadences, creator partnerships, signal design
  • Generate the big ideas - turning insight into scroll-stopping concepts that work across formats, platforms and audiences
  • Run testing roadmaps and translate the learnings into the next sprint of fresh creative
  • Author the briefs that unlock the best work and feed the algorithm the right signal
  • Stay ahead of platform trends, creator culture and what's actually winning in-feed
  • Pull Execs and Associates into your creative process - sharing feedback and lifting the standard of the work
  • Spark ideas in others and help the team grow their creative craft
  • Partner with Senior Paid Managers and Heads on the biggest accounts and pitches
  • Partner with the paid media leadership on creative-to-buying handoffs and measurement frameworks
  • Step into rooms with senior client stakeholders and hold your own
  • Pair with organic content, social, and influencer leads so paid content strategy lands across the lifecycle
  • Translate brand strategy into paid creative systems creative teams can build from

Requirements

  • 5-7 years in paid social creative or performance creative at a social, creative, or paid specialist agency
  • A portfolio of shipped systems
  • Platform-deep
  • A craft-strong writer and ideas person
  • Client-trusted
  • AI-fluent
  • Numerate and signal-aware
  • Pragmatic and shippable
  • Culturally additive

What we offer

  • Company bonus scheme up to 10% of salary based on personal & company performance
  • Hybrid remote working - Tuesday & Thursday in office
  • Monthly Travel Budget
  • Monthly Wellness budget
  • Company pension scheme
  • Enhanced maternity, paternity and sick pay
  • Flexible hours: we allow our team to set their own time
  • Fast growing company and opportunity to grow with the team
  • Open-minded culture
  • Working with charitable organisations to help raise funds and give back
  • Regular team socials
  • 25 days holiday allowance (plus the bank holidays)

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