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We're looking for a Creative Strategist (Paid) to own paid content strategy for a portfolio of TGI's accounts - leading creative testing roadmaps, hook architectures, creator partnerships, and refresh cadences that drive belief and growth for the brands we work with. You'll be the day-to-day paid creative owner clients lean on - the person who turns audit into action, reading what's happening in-platform and shaping it into bold briefs the creative team can ship and the paid media team can run. You'll partner with Senior Paid Managers on the most complex work, and bring a small team along for the ride.
Job Responsibility
Own paid creative strategy for a portfolio of accounts - from creative audit to testing roadmap to refresh cadence
Be the day-to-day paid creative counterpart for clients in your portfolio
Hold the standard for the paid work that leaves your team
Build paid creative systems: hook architectures, format frameworks, refresh cadences, creator partnerships, signal design
Generate the big ideas - turning insight into scroll-stopping concepts that work across formats, platforms and audiences
Run testing roadmaps and translate the learnings into the next sprint of fresh creative
Author the briefs that unlock the best work and feed the algorithm the right signal
Stay ahead of platform trends, creator culture and what's actually winning in-feed
Pull Execs and Associates into your creative process - sharing feedback and lifting the standard of the work
Spark ideas in others and help the team grow their creative craft
Partner with Senior Paid Managers and Heads on the biggest accounts and pitches
Partner with the paid media leadership on creative-to-buying handoffs and measurement frameworks
Step into rooms with senior client stakeholders and hold your own
Pair with organic content, social, and influencer leads so paid content strategy lands across the lifecycle
Translate brand strategy into paid creative systems creative teams can build from
Requirements
5-7 years in paid social creative or performance creative at a social, creative, or paid specialist agency
A portfolio of shipped systems
Platform-deep
A craft-strong writer and ideas person
Client-trusted
AI-fluent
Numerate and signal-aware
Pragmatic and shippable
Culturally additive
What we offer
Company bonus scheme up to 10% of salary based on personal & company performance
Hybrid remote working - Tuesday & Thursday in office
Monthly Travel Budget
Monthly Wellness budget
Company pension scheme
Enhanced maternity, paternity and sick pay
Flexible hours: we allow our team to set their own time
Fast growing company and opportunity to grow with the team
Open-minded culture
Working with charitable organisations to help raise funds and give back
Regular team socials
25 days holiday allowance (plus the bank holidays)