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We’re looking for a Creative Strategist to own the end-to-end creative strategy for the gambling industry. Your role is to constantly research competitors, identify winning creative patterns, brief designers clearly and quickly, launch ads, analyse performance, and continuously improve FTD CPA. You’ll work with a strong design team that executes fast; provide sharp direction, not hand-holding. This is a performance-driven role where results matter, and you’re expected to move quickly, think independently, and use AI tools like ChatGPT, Claude, Midjourney, and Runway to work at 2x speed,scale creative output, and optimise the creative testing loop.
Job Responsibility:
Own competitor research across Meta, TikTok, and industry tools to identify winning creative patterns in casino, sweepstakes, and crypto verticals
Use AI tools (ChatGPT, Claude) to rapidly summarise insights, spot trends, and scale research output
Develop high-impact creative concepts, hooks, formats, and messaging based on market and performance insights
Write clear, fast, and actionable creative briefs for designers and video editors (UGC, static, video)
Translate data and research into strong creative direction, including audience context, platform nuances, and success metrics
Track and analyse creative performance (CTR, CPA, ROAS, hook rate, hold rate) with FTD CPA as the primary KPI
Review ad-level performance in Meta Ads Manager, TikTok Ads Manager, and analytics platforms
Build and own creative testing roadmaps, hypotheses, and structured A/B testing frameworks
Continuously iterate and scale winning creatives using performance learnings and generative AI tools
Collaborate closely with designers, editors, and media buyers to align creative execution with campaign goals
Present creative strategies, test results, and performance insights clearly to internal stakeholders
Requirements:
3-5 years of experience in creative strategy, performance marketing, or paid social (agency or brand side)
Proven track record of creating profitable ads with measurable ROAS and CPA improvements
Strong experience managing Meta ads (Facebook, Instagram) creative strategy
Proficiency with AI tools (ChatGPT, Claude) for research, competitor analysis, and brief writing
Experience with generative AI tools for creative workflows (Midjourney, Runway, or similar)
Excellent creative brief writing and communication skills
Data-driven mindset with the ability to interpret performance metrics