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Creative Strategist, Growth Marketing

United States, New York 91600.00 - 114500.00 USD / Year · Job Posted February 10, 2026
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Job Description

This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, TikTok, YouTube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy.

Job Responsibility

  • Own creative reporting and learning recaps for products/verticals
  • Build messaging architecture by persona and funnel
  • Translate CI/CX + performance trends into test plans targeting message levers
  • Write high‑converting ad copy and provide a strong POV on landing‑page copy
  • Author performance‑informed briefs
  • Partner with creators via platforms
  • Read Looker and Ads Managers, understand MMM
  • Maintain playbooks/templates
  • Ensure claims compliance with approved language

Requirements

  • Strategy & data synthesis: ability to find patterns in creative analytics reports and turn them into testable concepts
  • Consumer psychology & persuasion: apply heuristics and JTBD thinking to shape messaging
  • Copy systems & messaging: fluent in AIDA, PASDA and adjacent DR frameworks, build hooks, angles, claims and CTAs
  • Platform & trend fluency: track Meta, TikTok, YouTube/Shorts, CTV trends and translate them into formats/journeys
  • Performance fluency: CPA‑first, read hook rate, CTR, CVR, CPC, ROAS, comfortable in Looker
  • Briefing & direction: collaborate to reverse‑engineer what’s working and translate into crisp creative briefs
  • Operational excellence & AI: use AI tools for research and copy, run a weekly rhythm, communicate with precision

Nice to have

Basic CapCut/Premiere + Figma/Photoshop/Canva to prototype and annotate to execute on simple creatives

What we offer

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands
  • Flexible time off and working hours
  • L&D stipend
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands
  • Bagels on Wednesdays and lunch on Thursdays
  • Fully stocked kitchens with snacks, coffee, and drinks everyday

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