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This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, TikTok, YouTube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy.
Job Responsibility:
Own creative reporting and learning recaps for products/verticals
Build messaging architecture by persona and funnel
Translate CI/CX + performance trends into test plans targeting message levers
Write high‑converting ad copy and provide a strong POV on landing‑page copy
Author performance‑informed briefs
Partner with creators via platforms
Read Looker and Ads Managers, understand MMM
Maintain playbooks/templates
Ensure claims compliance with approved language
Requirements:
Strategy & data synthesis: ability to find patterns in creative analytics reports and turn them into testable concepts
Consumer psychology & persuasion: apply heuristics and JTBD thinking to shape messaging
Copy systems & messaging: fluent in AIDA, PASDA and adjacent DR frameworks, build hooks, angles, claims and CTAs
Platform & trend fluency: track Meta, TikTok, YouTube/Shorts, CTV trends and translate them into formats/journeys