Creative Services Manager Job at Butlin's (Hemel Hempstead)

Job Description

This is a senior, pivotal role acting as the central point of authority and orchestration across the creative studio. Often known externally as a Studio Manager or Studio Traffic Manager, this role blends leadership, workflow ownership, content production expertise and hands-on creative delivery. As a brand guardian and operational lead, you will ensure all creative and content output reflects the Butlin’s brand proposition, is commercially effective, and reaches guests at the right moment in their journey. You’ll balance big-picture creative thinking with practical delivery, ensuring the studio runs smoothly, efficiently and confidently. You’ll be the central point of contact for the creative studio and a trusted lead who brings clarity, momentum and positive energy, and who teams naturally gravitate towards for guidance, support and decision-making.

Job Responsibility

Own and manage the end-to-end creative workflow, acting as the gatekeeper for all incoming briefs via Monday.com
Assess, challenge and work with the wider team to refine briefs to ensure clarity, feasibility and quality before they enter the studio
Plan and allocate creative resource effectively, balancing workloads, priorities and deadlines across the team
Own prioritisation decisions when demand exceeds capacity
Lead regular WIP, status and creative review sessions
Drive continuous improvement in studio processes, ways of working and efficiency
Line manage a team of three creative artworkers, providing clear direction, regular 1:1s, development support and performance feedback
Be a visible, present and approachable leader within the studio
Act as a confident decision-maker, setting creative standards
Act as a mentor and sounding board for creatives
Lead the planning and delivery of studio and location-based shoots, including lifestyle, people, food and menu photography
Own pre-production, shoot logistics, scheduling and post-production processes
Provide brand-led creative and art direction on shoots
Build strong working relationships with photographers, suppliers, resort teams and guests
Oversee post-shoot content selection, image grading and retouching where necessary
Manage the photography and content budget
Own and maintain DAM governance, including image tagging, asset organisation and GDPR compliance
Act as the key day-to-day liaison between Brand, Marketing and Creative
Support creative collaboration and ideation with marketing teams to optimise content performance across channels
Ensure creative output is channel-appropriate, reusable and aligned to the guest journey
Communicate progress, risks and decisions clearly, calmly and proactively
Provide hands-on design and artworking support when required
Maintain a strong personal creative skillset across digital and print, leading by example within the studio and ensuring creative standards, accuracy and brand consistency across all outputs

Requirements

Proven experience in studio management, traffic/workflow management or creative resourcing
Hands-on graphic design experience across digital and print with strong Adobe Creative Suite skills
Working knowledge of photography and production processes
Highly organised, proactive and comfortable managing multiple priorities in a fast-paced, reactive environment
Confident, experienced creative leader who thrives at the centre of production
Natural collaborator and relationship builder
Enjoy mentoring and supporting creative talent
Be willing to step in and support delivery when needed

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Creative Services Manager

Job Description

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