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At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide. You will join our Professional Services creative team that produces performance ad creatives for mobile app clients at scale. As we grow the volume and complexity of client work, we need a Creative Producer who can independently own the full cycle — from brief to final delivery — and push our creative success rate higher. This role directly impacts client retention and campaign performance.
Job Responsibility
Receive and deeply analyze client briefs to understand product positioning, audience, and KPIs
Research the client’s product and study competitor creatives across TikTok, Reels, and ad libraries
Write detailed, production-ready scripts for short-form video ad creatives (target: ~25 per week)
Source and organize visual/content references to guide creative direction
Supervise creative production to ensure scripts are executed correctly by editors and motion designers
QA final creatives before client delivery — checking for quality, brand alignment, and brief compliance
Iterate on scripts based on performance data and feedback loops
Requirements
1–3 years of experience in performance creative production, content strategy, or a related role
Solid understanding of mobile app marketing and what makes short-form video ads convert
Deep, organic familiarity with TikTok and Instagram Reels — you consume this content daily and understand what hooks audiences
Ability to write clear, concise, production-ready scripts that translate well into video
Comfortable working at high volume and fast pace — 25 scripts/week is the target
Strong attention to detail and ability to QA creatives against a brief
Nice to have
Experience working at a creative or performance marketing agency
Familiarity with ad spy tools (e.g., MobileAction, AppFollow, Meta Ad Library)
Basic understanding of video production workflows (editing, motion graphics handoffs)
Experience writing scripts across multiple verticals (games, fintech, health, utilities)
What we offer
Strong product with industry-best metrics
Exceptional compensation directly tied to your results