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This role leads a Creative team within the creative and branding team and is responsible for developing and maintaining the Wegmans brand across all creative executions. They will provide creative vision and organize a team of designers, copywriters and digital team members to concept and execute impactful solutions that exceed our high standards and connect with our customers. This role is hands-on, excels at concepting and execution of art direction for photography and video shoots. By partnering with leadership within the marketing department and across the company, they will develop strategy and creative solutions that align with our brand guidelines and support our business objectives.
Job Responsibility:
Manage and develop team of employees, engage in meaningful conversations, build trusted relationships and provide the resources, feedback, and development opportunities they need to be successful
Provide leadership to create consistent, overall brand voice and campaign strategies by introducing non-traditional ideas and solutions to communicate our message in new and unique ways that are impactful and on brand
Work closely with various Marketing teams to produce materials that will effectively communicate key messages to our customers
Provide strategic focus and guidelines for design, photography, and video assets
Drive and improve creative processes and resourcing to drive efficiency and quality for all creative projects
Create, manage and implement strategies that are integrated with our company goals and priorities
ensure all creative projects align with strategies, are within budget, and on time
work with Marketing teams to influence budgets for idea needs
Partner closely with Executives, Merchandising, and Marketing leadership to identify unique business challenges, define and influence strategies, and create and communicate innovative solutions to complex and high priority projects
effectively navigate and balance competing interests to arrive at a solution
Define measurements of success for new projects
ensure adherence to Wegmans copy standards and that projects align with creative strategy
Approve and establish partnerships with outside agencies
manage expectations, negotiate costs and resources, communicate Wegmans Brand standards, and ensure quality work that supports our brand
Requirements:
10 or more years of industry experience, including 3 or more years of experience managing a creative team
Bachelor’s Degree in Graphic design or related field
Nice to have:
Proven experience in video production
Experience working on social and digital platforms
What we offer:
Paid time off (PTO) to help you balance your personal and work life
Higher premium pay rates for working overtime, on Sundays, or on a recognized holiday
Health care benefits that provide a high level of coverage at a low cost to you
Retirement plan with a 401(k) match
A generous scholarship program to help employees meet their educational goals
LiveWell Employee & Family program to support your emotional, work-life and financial wellness