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The Creative Manager of Marketing Campaigns is responsible for changing the course of Meijer's customer behavior through breakthrough ideas and empowering a team to effectively build them into an effective creative and communication across the customer experience, allowing our brand and our business to reach it's best possible future. This role is a champion for new ideas and is customer obsessed continually demonstrates learning from and influencing partners across the organization to move challenges, insights and opportunittes into action through the most effective creative strategy, art direction and message for our customers across all forms of media. This role maps out creative strategy and response to business/brand opportunitites among a team of designers, writers and partners across the organization, and external agencies to build, design and communicate through the most effective customer journey. This role is responsible for overseeing and inspiring a team to produce outstanding creative development over the entire customer experience, across the Meijer brand portfolio and through fully integrated creative experiences. This role should be a visionary for our brand and customer communication, constanly seeking better ways to create connection and action with our customers. The position is a leader of leaders - grows creative and talent development across Associate Creative Managers, Designer 3, Designer 2, Sr. Copywriter and copywriters. This role also collaborates closely within marketing campaigns strategy, media, digital merchandising, loyalty, space planning and agency partners to bring ideas to life. Partners and influences audiences outside of marketing including merchandising, operations, communications, community partnerships. The candidate should be versed in moving at the pace of retail while navigating a complex organization to bring simple, effective ideas to life. Requires presenting and influencing all audiences.
Job Responsibility:
Brings the overall creative vision to life across our Meijer brand portfolio, through a large onsite creative team, marketing partnerships and external agencies
Responsible for hiring, coaching and leading growing and a large and diverse group of creative team members
Accountable for accurate, on-time completion of all creative
Owns team budget, supported by development and management of it through Associate Managers
Ability to work independently on strategic issues with different audiences, capable of managing complex projects
Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
Continually seeks new opportunities to advance creative design, process and team collaboration
Responsible for presenting new ideas to different levels of audiences and interpreting feedback to strengthen concepts across the team
Development as a leader, practice and development of other leaders in an agile work environment for creative design
Responsible for fostering outstanding collaboration with multiple external agency partners and/or internal teams to build, advance and execute the Meijer brand through business and brand campaigns creative agency, photography & video partners
Ability to develop partnerships across many business areas to collaboratively solve and bring gravity to the work marketing, merchandising, ops, community & partnerships, HR
Versed in extending an idea across all media types including video/photo, digital/mobile, social, print, visual merchandising, radio, etc
Develops a team of Associate Managers, Sr Copywriter and Designers to bring creative solutions across a fast-paced and versatile business environment
Accountable for talent development and culture of the Meijer creative team developing a highly capable, collaborative, engaged and talented group of critical thinkers and creators
Effectively navigates a large, ambiguous and complex organization with speed to creatively solve across a broad diversity of business and brand subject matter
Champion of ideas and steward of creative strategy, brand identity and discipline for our brand and business areas
Builds and fosters a highly positive and productive team culture for the development of the most creative ideas
Accountable for equally creative and strategic critical thinking to leading the development of the Meijer customer journey across campaigns, different audiences, media types for every Meijer business area, service and brand
Seeks new brand opportunities and brings forward new customer ideas to drive traffic, growing sales, margin and loyalty into our Meijer Supercenters, Meijer Grocery and Meijer Express locations
Requirements:
Degree in marketing, advertising and/or design
10+ years of experience leading teams in creative strategy, planning and/or design
Responsible for growth and development across a diverse group of team members
Capable creating big ideas and creative strategies linked to business and brand priorities to guide a team to creative solutions
Capable of assessing talent and skill set of creative team members, and assigning appropriate assignments, in partnership with project management
Communicates effectively at all levels - internal partners, agencies and staff
Juggles diverse and scope of work and priorities, with effective delegation
Rapidly and easily changes direction as priorities shift
High creative instinct and ability to effectively communicate purposeful feedback
Versed in cultural, creative and media trends
What we offer:
Weekly pay
Scheduling flexibility
Paid parental leave
Paid education assistance
Team member discount
Development programs for advancement and career growth
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