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At Individual Restaurants, we create more than great food we deliver memorable experiences. With a portfolio including Piccolino, Restaurant Bar & Grill, Forbici and Riva, our restaurants are built on energy, quality and exceptional service. Working at the centre of the marketing function, the Creative Lead will translate brand, trading and commercial objectives into compelling creative ideas that drive awareness, engagement, footfall, bookings and guest loyalty. You will lead the development of bigger-picture campaign concepts, visual identities, content systems and design execution across print, digital, social, CRM, menus, in-restaurant collateral, photography, video and presentation materials.
Job Responsibility:
Lead the creative direction across Individual Restaurants’ brands, ensuring each brand has a clear, distinctive and commercially relevant creative expression
Develop bigger-picture creative platforms and campaign ideas that go beyond asset delivery, helping brands show up with stronger storytelling, richer guest experiences and greater cultural relevance
Translate brand strategy, trading priorities and customer insight into creative concepts that can work across paid, owned, earned and in-venue channels
Own the creative development of seasonal campaigns, menu launches, new openings, refurbishments, events, partnerships and key commercial moments
Challenge and elevate briefs, ensuring the creative response is strategically sound, guest-focused, brand-right and commercially useful
Maintain, evolve and protect brand guidelines, tone, visual identity systems and creative standards across the full portfolio
Requirements:
Proven experience in a Creative Lead, Senior Designer or Brand Creative role
Strong portfolio across branding, campaigns, digital, print and social
Excellent design skills using Adobe Creative Suite
Experience generating campaign ideas, not just executing briefs
Strong organisational skills with the ability to manage multiple projects
Understanding of AI tools such as ChatGPT, Midjourney, Firefly or Runway
Commercial awareness and a passion for building brands that perform
Nice to have:
Hospitality, retail, leisure or lifestyle brand experience
Motion, video editing or social-first content experience
Experience managing shoots, agencies and freelancers
What we offer:
50% off food and drink across our restaurants (for you and up to 8 guests)
Life Assurance
Support through The Drinks Trust
Healthcare Cash Plan
Financial wellbeing tools via Wagestream
Enhanced family leave and healthcare support
Opportunities to grow within a leading hospitality group