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Our client, a leading global design platform and technology company, is seeking a Creative Lead, Lifecycle to join its in-house creative organization. Reporting to the Executive Creative Director, this role will shape how the brand connects with users across the entire customer lifecycle—from onboarding and feature education to engagement, retention, and loyalty. The ideal candidate is a strategic creative leader who combines strong conceptual craft with performance-driven thinking, and can translate lifecycle marketing objectives into bold, high-impact creative campaigns.
Job Responsibility:
Lead the creative development and execution of lifecycle campaigns across email, in-app messaging, and other CRM-driven touchpoints
Translate lifecycle marketing goals into clear creative briefs and impactful campaign concepts that drive engagement and action
Partner with marketing, product, data, and engineering teams to ensure creative work aligns with customer journey strategies and business objectives
Deliver personalized, high-volume campaigns that balance brand storytelling with data-driven performance optimization
Bring fresh creative thinking while maintaining scalable production across multiple lifecycle channels
Lead and mentor a cross-functional team of designers and copywriters, fostering a collaborative and high-performing creative culture
Elevate how the brand shows up across lifecycle touchpoints by ensuring creative consistency and high craft standards
Collaborate with data and insights teams to test, learn, and optimize campaign performance through experimentation and iteration
Stay current with trends and innovations across lifecycle marketing, CRM channels, and digital engagement strategies
Requirements:
10+ years of experience in creative leadership roles, with strong experience in lifecycle, CRM, or growth marketing
Proven ability to create high-performing lifecycle campaigns that balance brand storytelling with performance objectives
Experience managing and mentoring multidisciplinary creative teams
Deep understanding of customer journeys, audience segmentation, and personalization strategies
Experience developing campaigns across lifecycle channels such as email, in-app messaging, push notifications, and CRM platforms
Strong conceptual thinking combined with the ability to execute creative ideas at scale
Excellent communication and collaboration skills, with experience working across marketing, product, and technical teams
Nice to have:
Experience working within SaaS, technology, or growth-focused digital brands
Familiarity with global marketing strategies and regional creative adaptation
A portfolio demonstrating excellence in lifecycle storytelling and performance-driven creative campaigns