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In this role, your primary focus is to ideate, conceptualize and materialize creative concepts. To achieve Brand objectives through extraordinary delivered projects. You are key to fulfilling our mission: Leading Brands in a journey of transformation alongside Brand Leaders, in the pursue of creating value for our clients and their consumers through relevance and awareness. You are expected to immerse in every Brand's Universe, spot patterns and disrupt conventions around them. You are responsible for every creative deliverable and for the conduction, training and guidance of the creative team. You create long lasting, memorable Brand experiences and guidelines and guarantee the quality and coherence between the content and the holistic interaction of creativity and design are met at all times. You are the go person whenever it comes to creative direction. Whether it's about consumer experiences, ideas, grammar, spelling or power composing, people will seek your guidance on which path to pursue.
Job Responsibility:
Receive, understand and decode briefs
Listen, observe and immerse. Understand thoroughly the road and the challenges ahead
Research for references, spot conventionalisms and trends within each Brand’s Universe
Lead the Ideation moment in our Brand Journey
Define a vision and strategy for each Brand according to our Disruption Methodology
Transform visions and strategies into clear, powerful Brand Concepts and creative ideas that resonate, shake, challenge and transform culture in a relevant and memorable way
Conceive and deploy concepts and creative ideas into powerful and feasible applications to positively connect with every Brand's audience and community
Mobilize and engage in transformation by creating, directing and developing powerful, positive and disruptive campaigns for each Brand
Conceive and design creative guidelines and follow them through completion
Find unusual sources of inspiration and encourage your team to do so as well
Detonate and lead powerful and safe-space brainstorming sessions with your Team
Collect and fuel insights
Find the best way to deliver meeting time frames and quality standards. (Define which road to follow, which ideas to pursue, how to make things happen)
Assign and monitor creative tasks, missions and schedules without compromising quality, budgets or deadlines
Follow tasks through completion, being the last and ultimate filter for details and quality
Ensure creative quality standards, deadlines, brand objectives, roadmaps and ambitions are followed and met
Elaborate and display simple, powerful and persuasive presentations to pitch new project ideas and/or to show progress on projects
Defend the team's work, being empathetic with our clients as well
Assure requested changes are justified, understood and met
Spot and explore opportunities for growing value in projects beyond the current scope, and discuss it, seeking guidance and partnering with Brands Leaders, Brand Managers and/or Partners
Requirements:
6+ years experience in Creative and/or Art Direction (Advertising)
Masters Adobe Suite
Capable to understand and materialize complex information in simple, creative solutions
Challenges the usual. Creative thinker
Good creative, analytic and problem solving skills
Passionate Researcher. Trend consumer and culture connoisseur
Good aesthetics and leadership skills
What we offer:
12 vacation days after your 1st anniversary, 14 days on your 2nd anniversary and then 16 days from your 3rd anniversary henceforward
Winter Break: last week of the year
Spring Break: Thursday and Friday on holy week
Early Friday: shift ends 2 hours early last Friday of every month
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