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The Creative Director in writing is responsible for writing headlines and localizing copy for our Technology client marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.
Job Responsibility:
Write, review, and empower campaigns for the client’s brand and products, and develop culturally relevant concepts for the U.S. Hispanic market
Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market
Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point
Guide and maintain the quality of the translated long copy, wherever it appears
Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)
Attend on-site confidential projects (in the US) when required
Requirements:
Creative thinker with solid copywriting skills
A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market
Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years
Worked on international and local brands
Fluent in written and spoken English and Spanish
Thorough knowledge and understanding of the Hispanic culture in the U.S.
Understands language subtleties (especially when it comes to adapting headlines)
Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)
Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring
Teamwork – easy to get along with – be able to work with Editors and a team of creatives
In-country based / native speaker (Spanish)
Tech-savvy / used Mac before (or willing to learn)
Good knowledge of technology products on the market
Must be able to travel as required, sometimes several weeks at a time