Creative Director

At TUX, CD act as the main day-to-day creative contact for clients. They are hands-on in the creative work and have the ability to elevate strategic thinking from both a creative and business perspective. They are responsible for maintaining a constant 'I've got you' feeling with clients. In most cases, CD are responsible for bridging the gap between pitch and masterplan to execution, thoughtfully expanding the agency’s POV across all touchpoints. An CD should continuously help teams elevate their thinking and craft beyond simple rollout execution. We are always on the lookout for thoughtful visual innovation. At TUX, CD require a solid understanding of all facets of creative craft (design, still and motion art direction, copy), as they are tasked with finding, creating, and maintaining the creative spark of a brand platform or campaign. Depending on the scale of the project, this thoughtful assembly of copy, design, and art direction can be handled directly by the CD or in collaboration with a team (copywriter, designer, art director). While an CD can rely on the support of their Creative Director for deeper strategic direction, it is important that they demonstrate a strong understanding of how brand strategy, production, and media planning intersect. They should be able to think holistically about how these elements influence one another and shape the final output. The CD is the first line of creative responsibility for timelines, deliverables, and budgets.