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Crocs is seeking a Creative Director to lead brand storytelling and creative expression for the Crocs brand worldwide. Reporting to the Vice President, Global Creative, this leader will set the vision for how Crocs shows up in the world — through ideas, campaigns, and creative experiences that inspire belonging, confidence, and originality. You’ll guide and motivate a talented team of art directors, designers, and writers to bring bold, culturally resonant ideas to life across every touchpoint — from global brand campaigns to social storytelling, retail, partnerships, and packaging. The ideal candidate is both transformative and a maker: proficient in concepting, confident in storytelling, and passionate about pushing creativity that connects emotionally and drives brand relevance.
Job Responsibility:
Lead with vision: Set the creative direction for brand campaigns and storytelling, ensuring every expression reflects Crocs’ distinctive voice and values
Encourage ideas: Cultivate a creative culture that celebrates originality, curiosity, and courage — empowering teams to dream big and try new things
Champion storytelling: Translate strategy into compelling creative concepts that spark emotion, shift perception, and celebrate individuality
Experiment with new tools: Stay curious and open to innovation — exploring how AI, emerging technology, and evolving creative processes can unlock new ways to tell stories and create at scale
Collaborate cross-functionally: Partner closely with Marketing, Product, and Merchandising teams to shape product stories, seasonal narratives, and global campaigns
Guide excellence: Mentor a multidisciplinary creative team, providing feedback and inspiration that elevate the work and fuel professional growth
Drive consistency and craft: Ensure all creative — from hero campaigns to daily executions — upholds a unified brand identity and a high level of design and copy quality
Communicate with impact: Present ideas and creative strategies confidently to senior leadership and cross-functional partners
Stay culturally attuned: Bring awareness of emerging trends, cultural movements, and creative innovation to keep Crocs at the forefront of conversation
Requirements:
Bachelor’s Degree or equivalent industry experience
At least 10 years of experience with an in-house creative team or agency
At least 3 years of leadership experience, specifically of creative teams
Expert-level design and/or copywriting skills
Strong attention to detail in marketing work, such as campaigns, content, and other creative materials
Ability to commit to the creative vision and passionately execute marketing materials
Ability to lead and direct the work of others
Ability to present and communicate ideas
Knowledge and understanding of advertising principles and evolving best practices for awareness driving paid media and conversion driving DTC owned channels
Understanding of consumer profiles, research and data that informs marketing strategies
What we offer:
medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match
many other additional voluntary benefits
eligibility to participate in a company incentive program