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AvantStay delivers world class, authentic, tech-enabled short-term rental (“STR”) group experiences targeted at the millennial generation. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry. We deliver a customized end-to-end experience that is tailored just for groups and powered with technology at every layer.
Job Responsibility:
Brand identity and creative vision — Evolve and defend the AvantStay visual system, tone of voice, and storytelling standards across our portfolio of single-family, multi-unit, and hotel properties.
Social-first content engine — Drive a best-in-class social media presence on Instagram, TikTok, and emerging platforms.
Channel & distribution marketing creative — Produce property photography, listing copy, and merchandising assets optimized for the OTAs and our direct-booking site.
Campaign development — Lead seasonal campaigns (AvantStay Awards, retreats, holiday, destination launches) from concept through delivery across paid, owned, earned, and on-property.
Team leadership — Build, coach, and scale a distributed creative team across multiple countries and time zones.
AI-enabled creative operations — Deploy generative AI to multiply the output and consistency of the team without diluting craft.
Cross-functional partnership — Work with Performance Marketing, Revenue Management, Real Estate / Acquisitions, and Interior Design.
Requirements:
7+ years in creative leadership roles, with meaningful time spent in luxury hospitality, travel, or lifestyle brands (hotel groups, resort collections, DMCs, luxury OTAs, high-end short-term rental, or equivalent premium consumer).
A portfolio of campaigns, content, and brand systems you personally shape that shows taste, range, and results.
Deep fluency in social media as a primary brand channel
Working command of brand management: you've stewarded a brand's visual and verbal identity across geographies, sub-brands, and franchise partners.