Creative Director Job at Torus (Salt Lake City)

Job Description

As Creative Director, you’ll lead the evolution of our brand across every touchpoint—guiding strategy, messaging, and visual identity to reflect our impact across utilities, C&I, data centers, and government sectors. You’ll own brand architecture, oversee creative execution, and collaborate across teams to ensure our brand drives trust, clarity, and growth. We’re looking for a proven creative director with experience scaling brands in energy, climate tech, or hardware—and a passion for building meaningful, mission-aligned brands that shape the future of energy.

Job Responsibility

Set the overall creative vision for Torus, establishing a distinct aesthetic and voice that differentiates the brand across all media
Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense
Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging
Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas
Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience
Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally
Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey
Bridge strategy and execution — turning positioning, audience insights, and campaign goals into creative direction that teams can confidently build from
Support campaign and content strategy across paid, owned, and earned channels—including LinkedIn, conferences, email, video, press, and government

Requirements

8+ years in brand or creative leadership roles
A strong portfolio demonstrating creative direction across brand, campaign, and digital touchpoints. Portfolio submission is required and must be included with your application
Background in managing rebrands or building new categories
Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus
Experience developing brand guidelines and systems, from positioning to visual execution to launch
Demonstrated ability to lead internal creative teams and external agencies
Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power
Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes
Proficiency in reading, writing, and speaking English required

Nice to have

Prior work in climate, energy, utilities, or grid infrastructure sectors
Experience with product suites or tiered brands and how to unify them under a master brand
Familiarity with sales cycles and the brand trust required to support long sales processes
Comfort working across both digital and physical brand expressions—especially for a company with domestic manufacturing, software, and hardware components
Strong understanding of technical products—energy storage, energy management, utilities, grid technology

What we offer

Employee Rewards Package including Equity
401(k) Retirement Savings Plan
Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans
Dental insurance
and Vision insurance
Human-centered Paid Time Off including Unlimited Discretionary PTO
10-days paid company holidays
Waiting period-free 100% paid parental leave
Torus paid Life and AD&D Insurance with option to purchase additional coverage
Voluntary Short- and Long-Term Disability Insurance
Peer Recognition Program

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