Creative Director Job at Jump 450

Job Description

Responsible for collaborating with our creative and media buying teams to develop creative campaigns for paid advertising initiatives on networks like Facebook, Twitter, Snapchat, Pinterest, Google, YouTube, Bing, Outbrain, Taboola and more. You will be responsible to working directly with client’s on marketing strategies and objectives by working with our creative production team to produce finalized ad copy, video and images. You will be responsible for establishing and maintaining the reputation of the company as a creative leader.

Job Responsibility

Idea Generation - We need someone with strong creative thought leadership to generate ideas and leverage clients' existing repository of creative assets, knowledge of product categories and familiarity of the a client's brand
Execution - Ability to retool, reformat and splice visual creative assets, that are up to client standards
Develop, utilize, and maintain well-defined processes to measure and report on creative ads on Facebook, Google, YouTube, Instagram, Search ads, Display and more
Provide guidelines for the look and feel of all creative including copy, images and videos
Have an understanding of cutting edge creative concepts that are driving action on social platforms
i.e. user generated content, testimonials, kinetic text, split screens
Maintain brand messaging and enforce brand guidelines, while providing strategic focus for how to utilize those assets to drive business objectives
Persuasively and clearly present design concepts against strategies outlined to Creative Leadership and Marketing
Proactively identifies and recommends new approaches to improve our creative using design and industry trends, best practices
Provides direction at photo shoots, including pre-shoot activity such as model and location selection, as well as styling, as needed
Participates as a member of the team, taking on the conception and tactical design of projects from start to finish including iterations to creative during the flight of the campaign based on learnings
Understand client expectations and internal timelines around creative deliverables
Conceptualize, design, and execute creative content for various advertising networks that include social, display, video, native, shopping and search channels
Work alongside a production team to create copy/video/image content for various digital ad formats
Create client-facing presentations actioning internal & client feedback
Collaborate with Jump's leadership to pitch prospective new clients for the firm
Spearhead development of content creation processes, internally between creative and production
Create and oversee the development of all creative, delivering a high level of excellence
Remain constantly aware of new creative developments within the industry to better service the client and maintain current and new business
Work with our media buying team in developing overall marketing strategies
Participation in market research, presenting creative concept development, and strategic direction
Oversee the creative process from inception to final product and ensures quality of content and style to meet clients marketing objectives and the proposed media buying strategies
Foster progressive thinking and the pushing of boundaries
Stimulate professional development and inspiration within the team and direct reports
Be able to succeed in a deadline-oriented, fast-paced environment
Manage your creative team and work with other teams to plan, execute and report
Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials, as well as presentations and client communications

Requirements

Bachelor's degree in Marketing or related major required
5+ years of performance marketing experience in digital marketing is required
5+ years of direct response copywriting experience is required
Experience with pitching high level, sophisticated clients and leading a creative team
Experience in post production
Experience with interviewing and sourcing creative production resources
Highly knowledgeable with Google and Facebook platforms, keyword research, Google Analytics, & ad creative testing
Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
Ability to work in a fast-paced environment while managing time effectively

What we offer

Medical, Prescription, Dental, & Vision Insurance Benefits
Life and Accident Insurance Plans
Short and Long Term Disability Plans
Employee Assistance Programs
Family Forming Plans
Cigna Secure Travel
Health Savings Account (HDS)
Health Care Flexible Spending Account (FSA)
Limited Purpose FSA
Dependent Care FSA
Access to MetLife Legal Plan Services
401k Match Plans
Commuter Transportation Benefits
Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
Paid Holidays
Flexible / Numerous PTO Days
Volunteer Days
Free Company Lunches
Half-Day Fridays All Year (Not Just in the Summer!)
New MacBook Pros and Additional Monitor on Your First Day
Communal Meeting Rooms and Standing Workstations are Available in our NY Office
Company Events & Happy Hours
10 Week Paid Parental Leave
Tuition Reimbursement Of Up To $5,000

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Creative Director

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