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A senior creative leader with deep CPG and commerce expertise, responsible for transforming brand platforms into innovative, award-worthy programs across key retail partners: Walmart, Amazon, Target, and Sam’s Club. This role sets the creative standard for how ideas show up where people actually shop.
Job Responsibility:
Lead creative development across major retail ecosystems, including Walmart, Amazon, Target, and Sam’s Club, translating brand platforms into retailer‑relevant programs and activations
Turn shopper insights into big organizing ideas that scale across retail touchpoints from in‑store to ecommerce to retail media
Elevate work from strategy → concept → system → execution, ensuring ideas are designed to perform in real commerce environments
Partner closely with Strategy, Business Leadership, and Retail Media teams to ensure creative ladders back to both brand and business objectives
Mentor and inspire creative teams, raising the bar for idea quality, storytelling, and craft
Elevate copywriting quality across the team by guiding work toward clarity, simplicity, and effectiveness in driving shopper decision-making
Lead and contribute to award submissions (Effies, Reggies), with a clear POV on what defines best‑in‑class commerce creativity
Champion and model expert, hands‑on use of AI creative tools to accelerate ideation and iteration while preserving originality and craft
Requirements:
Proven Creative Director–level experience on CPG brands
Hands‑on leadership across Walmart, Amazon, Target, and/or Sam’s Club
Strong portfolio demonstrating commerce-connected thinking, not just campaign concepts
Ability to navigate the nuances of different retailers while maintaining a cohesive brand story
Nice to have:
Effie or Reggie award‑winning work
What we offer:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Medical and voluntary benefits to freelancers and temporary employees
Supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance (voluntary)