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The Creative Director is a visionary leader responsible for overseeing a team of Art Directors at Tommy. Working closely with senior leadership and relevant departments, the Creative Director will lead the concepting and execution of brand-aligned content across all touchpoints. The Creative Director plays a pivotal role in shaping the Tommy brand through creative leadership, overseeing the development and execution of compelling visual storytelling across all consumer touchpoints. This role partners closely with Marketing, Commercial, Production, and senior leadership teams to ensure all creative output supports the brand vision, business objectives, and consumer journey.
Job Responsibility
Play a pivotal role in shaping the Tommy brand through creative that builds the brand and supports the overall business mission and objective to be the no. 1 lifestyle brand in the world
Inspire the creative team to produce innovative work that elevates the brand, with close consideration for the consumer journey
Collaborate with marketing, commercial, and production teams to infuse creative storytelling and branding across channels, both digital and print
Lead, mentor, and empower a team of Art Directors, providing clear feedback
Foster a collaborative and dynamic work environment that encourages new ideas and professional growth
Oversee the creative process and, together with the Executive Creative Director (ECD), uphold the highest creative standards
Ensure that all work presented delivers against the brief and meets high creative expectations
Foster the use of AI tools to best express creative ideas during presentations
Remain curious about industry trends and the evolving use of AI within creative processes
Stay abreast of industry trends, competitor activities, and market developments to keep the brand’s visuals fresh and relevant
Integrate new trends and technologies into creative processes
Oversee the creative development of seasonal campaigns, lookbooks, and editorials, bringing a holistic creative perspective
Partner with production teams to maximize creative impact within available budgets
Conceptualize and direct photo shoots, including selecting locations, models, photographers, and stylists
Ensure high-quality output and adherence to the brand’s visual standards
Work closely with Marketing, Production, Tommy Studios and other departments to align creative efforts with overall business objectives
Present creative concepts and strategies to senior management and stakeholders
Requirements
Minimum of 15 years of experience in fashion art direction, with at least 3–5 years in a senior leadership role
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Excellent leadership, communication, and organizational skills
Ability to work under pressure and manage multiple projects simultaneously
Deep understanding of fashion trends, brand development, and consumer behavior
Bachelor's degree in Fine Arts, Graphic Design, Fashion Design, or a related field
What we offer
exclusive onsite gym and fitness classes
personal training
meditation studio
sports clubs
in-house physio
access to nutritional and wellbeing programs
extensive food and beverage offerings
top-notch restaurant
barista coffee bars
sky bar
monthly social events
weekly Thursday drinks
game nights
campus-themed activities
PVH University curates and delivers training programs
be a part of seasonal market launches, sample sales and receive employee discounts