Creative Director, UI Design, OnBrand Job at Amex (Atlanta)

Job Description

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. The OnBrand Creative Agency sits within GABM. We aspire to be the creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business powered by industry-defining creative excellence. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. We are seeking a Creative Director, User Interface Design. At OnBrand, the Creative Director wears a lot of hats. You need to be a user experience expert, researcher, curious visionary, and a trusted team player all rolled into one. You will join a growing design team to develop innovative solutions that work across a variety of digital touchpoints. You will be the user advocate from concept to launch, understanding target audiences' needs, tasks, and goals and translating them into digital experiences. Ideally, you are a problem solver with a passion for translating complex problems into elegant design solutions.

Job Responsibility

Design complex landing pages across customer journeys (integrating with third party partners) using compliant accessibility practices and optimization through iterative testing
Lead the creation, documentation and maintenance of reusable UI components, adapting enterprise capabilities for OnBrand needs
Implement channel effectiveness measurement through sophisticated digital testing capabilities, improving performance and optimizing for future campaigns
Build relationships across Enterprise Digital teams to enable seamless handoffs, improved customer experience and elevated design
Transform ideas, business opportunities, research and creative vision into tangible assets that provide clear, usable, useful and desirable outcomes for users
Participate in user discovery sessions, design thinking and journey/empathy mapping to understand user pain points
Use analytical skills and strategic perspective to identify trends & recommend solutions that will help improve the user experience
Provide the user experience perspective to American Express product partners
Consult with Product Managers to determine their insight needs, make appropriate recommendations, and craft strategies that align with their product roadmap
Help ideate and create innovative concepts that meet the business objectives and requirements while helping our customers achieve their goals
Delivering future-thinking, customer-focused designs

Requirements

5+ years of experience in User Experience, Interaction Design, or Product Management preferred
4+ management experience of small teams
Proven experience leading, mentoring and upskilling junior designers
Strong Visual design skills with ability to create graphics, illustrations and gifs
Ability to prototype top of funnel immersive experiences utilizing motion, parallax and emerging experiential technologies
Knowledge of different qualitative user experience methods and tools, e.g. usability testing, remote testing
Ability to draw on multiple inputs (reporting data, metrics, qualitative and quantitative insights, and stakeholder/business direction) to arrive at customer-focused recommendations
Experience participating in workshops on topics such as design thinking, ideating & solutioning, rapid prototyping, and empathy/journey mapping
Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders
High degree of organization, individual initiative and personal accountability
Experience in information design, interface design, flowcharting, storyboarding, human factors or human computer interaction and usability
Ability to lead work throughout the project lifecycle, advocating for design best practices
Bachelor’s degree in a design related field preferred
Have a current understanding of responsive design, mobile interfaces and content management systems
Be well read in the masters: Krug, Morville/Rosenfeld, Cooper, Nielsen, etc.
Have strong computer skills and firm grasp of Adobe Creative Suite, figma and prototyping tools. the Microsoft Office product suite (Outlook, Word, Excel, and PowerPoint)
Has been the design key contributor on several major enterprise-level web site projects, from start to finish
Shows examples of user experience documentation on several major enterprise-level web site development efforts
Experience creating style guides, pattern libraries, and other design solutions that drive design across large organizations
Has a solid understanding of how to conduct research sessions, translate user needs into insights to influence product strategy
Ability to effectively work with engineers to translate design ideas into comps that can be properly implemented

What we offer

Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

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Creative Director, UI Design, OnBrand

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