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Creative Director, Social & Content

United States, San Francisco Employment contract 208000.00 - 260000.00 USD / Year · Job Posted June 10, 2026
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Job Description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Job Responsibility

  • Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
  • Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
  • Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
  • Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
  • Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
  • Partner with Creative Operations and Production to scale output efficiently without compromising quality
  • Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation

Requirements

  • 12+ years of creative leadership experience across social, content, and brand storytelling
  • Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
  • Experience operating in environments where editorial, entertainment, and brand intersect
  • Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
  • Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
  • Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
  • Experience leading both internal teams and external partners (agencies, production companies, creators)
  • Strong storytelling instincts, with a high bar for craft across video, design, and narrative
  • Excellent leadership, communication, and organizational skills
  • A deep curiosity about culture, media, and how audiences engage with content today

What we offer

  • Bonus
  • Equity
  • Benefits
  • Employee Travel Credits

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