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Creative Director, Performance Marketing

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Meta

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Location:
United States , Los Angeles

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

149000.00 USD / Year
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Job Description:

We're looking for a Creative Director with GenAI expertise and a track record of developing concept-driven digital ads for performance marketing. In this role, you'll lead external agencies and cross-functional teams to deliver high-impact creative that engages Meta's small and mid-size business audiences—and drives revenue.

Job Responsibility:

  • Develops and leads creative concepts for ongoing digital marketing campaigns
  • Define creative strategies and vision for AI-generated ads across SMB DRM
  • Works with AI and GenAI tools for creative ideation and production
  • Leverages historical campaign performance and trends to inform future creative decisions
  • Provides constructive guidance to external agencies and cross-functional teams
  • Leads regular creative reviews and presentations to internal stakeholders
  • Sets the creative inputs across creative testing plans to optimize creative
  • Fosters trusting relationships with cross-functional teams and partners
  • Designs and develops visual concepts
  • Creates design assets
  • Stays up-to-date with industry trends

Requirements:

  • 10+ years of experience as a Creative Director in digital advertising and direct response marketing or lead in a creative/design related occupation
  • Experience with AI and generative AI tools used for creative ideation and production
  • Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
  • Portfolio that demonstrates proven experience developing the creative strategy, ideation, refinement of conceptual campaigns that drive results - and showcases a mastery of creative direction, and an elevated style and aesthetic
  • Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
  • Understanding of the business-to-business marketing landscape and Meta’s advertising tools
  • Demonstrated experience collaborating effectively with external agencies and cross-functional teams
  • Proven experience successfully problem-solving and thinking strategically for advertising campaigns
  • Experience driving fast-moving projects through to completion while balancing evolving priorities and a broad range of stakeholders
  • Software Proficiencies: Figma, Advanced GenAI tools and AI node-based workflow tools, Adobe Creative Suite

Nice to have:

  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
  • Experience adhering to and implementing responsible, ethical AI practices
  • Demonstrated ongoing AI skill development
  • 12+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
  • Bachelor's degree in Advertising Creative/Art Direction, or equivalent experience
What we offer:
  • bonus
  • equity
  • benefits

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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