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As Head of Creatives / Lead Creative Director, you will steward the overall creative vision, operational excellence, and organizational health of the Creative Desk team. You will be accountable for end‑to‑end creative leadership - from concept development, team culture, and quality governance to cross‑functional alignment and commercial impact. You bring strong creative intuition, operational discipline, and a passion for elevating craft while scaling creative capability across Europe and globally.
Job Responsibility:
Own the creative vision, quality standards, and output across all ACD workstreams
Translate Mastercard’s business strategy into clear creative direction, structures, and operating principles
Act as the final decision-maker on creative feasibility, prioritization, and standards
Champion innovation and push creative boundaries while ensuring alignment with brand, strategy, and client goals
Represent the Creative Desk at senior stakeholder forums, ensuring strong creative positioning and credibility
Managing a team of Creative Leads located in Creative hubs (Lisbon and Warsaw)
Oversee development of creative strategy and ensure strong conceptual grounding across all client deliverables
Review, challenge, and elevate creative work at key milestones without micromanaging
coach teams to reach excellence
Ensure all creative meets strategic intent, brand guidelines, industry best practices, and innovation benchmarks
Guarantee smooth handovers between concepting, art direction, copy, production, and post‑production teams
Lead through a team of Creative Leads (4 direct reports), Senior Art Directors, Copy Leads, and Heads of Craft (approx. 30-40 ppl total)
Define roles, responsibilities, performance expectations, and growth paths across creative disciplines
Conduct senior‑level performance management
ensure high morale, clear direction, and a culture of accountability
Hire, develop, and retain top creative talent
identify skill gaps and future capability needs
Foster a culture of curiosity, collaboration, and creative bravery – paying attention to team’s needs and personal performance, being a present leader and partner (incl. Creative hubs presence – across Lisbon and Warsaw)
Partner closely with global Leadership Team, Creative Project Managers and Creative Operations to align creative ambition with delivery realities
Own capacity planning, resourcing decisions, and workload allocation across the full studio
Identify roadblocks, especially capacity and capability concerns, early and drive solutions
Improve processes, workflows, and creative systems that enable excellence without bureaucracy
Ensure efficient management of multiple briefs across categories, markets, and channels
Support pitch development with creative framing, storytelling, and concept direction
Provide feasibility assessments for new opportunities and ensure scope aligns with effort and creative integrity
Act as a creative authority in senior client conversations as needed
Ensure ideas sold by the business can be delivered sustainably and with quality
Maintain high‑level understanding of creative cost structures, utilization, and commercial impacts
Partner with Operations and Leadership to define pricing, budgeting, and resourcing models that protect creative quality
Balance creative ambition with commercial viability and operational sustainability
Serve as the connective tissue between Creative, Project Management, Business Development, Product, and Leadership
Drive unified operating rhythms, clear communication flows, and friction‑minimizing processes
Ensure creative teams are aligned with business objectives, timelines, and client expectations
Requirements:
Extensive experience as a Creative Director, Executive Creative Director, or Senior Art/Design Lead in a creative agency, in‑house studio, or brand consultancy
Proven track record leading large (20–40+) multidisciplinary creative teams
Demonstrated ability to operate at executive or near‑executive level with senior stakeholders
Strong experience in client management, creative strategy, and delivering multi‑market, multi‑format work
Deep mastery in at least one core creative discipline (art direction, design, writing, strategy)
Exceptional leadership, decision-making, and people management skills
Strong conceptual skills with ability to generate, evaluate, and articulate creative ideas
Expert at defining briefs and presenting concepts to clients and senior internal teams
Highly resilient, comfortable working under pressure, and capable of navigating ambiguity
High emotional intelligence—trusted by creatives, project managers, and executives
Operational fluency: ability to balance craft, process, and commercial constraints
Bachelor’s degree required
postgraduate qualifications in creative disciplines or digital marketing preferred
Languages: English (full business proficiency), Polish/Portuguese. Any additional C1 language is a big plus.