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As the Creative Director - Experiential, you’ll lead our new business strategy while shaping and directing memorable brand interactions. Your role involves creating immersive experiences, developing trade show and event concepts, and ensuring that each experience is impactful and aligns with client objectives. You'll collaborate closely with cross-functional teams to deliver extraordinary experiential projects and set the standard for innovative brand engagements.
Job Responsibility:
Lead New Business Strategy: Develop and execute strategies that position ASTOUND as a leader in experiential marketing, crafting approaches that prioritize user journeys and unforgettable brand experiences
Creative Ownership: Take full ownership of the creative brief, identifying gaps and uncovering the core problem. Lead ideation sessions and brainstorming with cross-functional teams, developing concepts that define the consumer journey and envisioning the environmental and spatial design. Craft these ideas into a cohesive, best-in-class presentation that combines copywriting, moodboards, renders, and storytelling to guide the client on a descriptive journey of the big idea
Client Engagement: Present ideas with confidence, capturing essential client insights and using them to build strong, winning pitches. Engage directly with clients to understand their vision and gather insights that shape the creative approach, ensuring alignment with their objectives
Design Direction: Translate vision and concepts into impactful design by leading and directing a team of 3D designers. Ensure that the space created is rooted in both creativity and practical feasibility, aligned with production realities and brand objectives
Trade Show and Exhibit Expertise: Bring expertise in trade show and exhibit design, leading the creative direction to develop dynamic and resourceful exhibit spaces. Apply strategic thinking to create engaging and smart trade show solutions that enhance the brand experience while maximizing impact within space and budget constraints
Team Leadership: Inspire, mentor, and manage a talented team to achieve creative excellence, fostering collaboration and pushing the boundaries of experiential design. Encourage skill development and promote an open, innovative environment
Immersive Experiences: Oversee the conceptualization and execution of trade shows and events, ensuring an engaging and cohesive experience for each audience
Resourceful Design Approach: Exercise discernment in design decisions, knowing when to invest in bold, new builds and when to creatively utilize existing assets. This role values smart, impactful solutions over creating something entirely new every time
Industry Expertise: Stay informed on emerging trends, technology, and experiential design practices, particularly within immersive experiences, trade shows, and events. Apply this knowledge to create fresh, forward-thinking concepts that set ASTOUND apart
Requirements:
Strong analytical and creative skills, with the ability to establish recommendations that drive clients’ business
Excellent presentation skills and leadership in client and internal meetings
Superior customer focus, interpersonal, and written communication skills
Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously
Team player who can interact effectively with staff at all levels of the company, clients’ organizations, and vendor partners
Experienced in working through conflict and issues, with the ability to make timely decisions and recommendations
BA/BS degree as a minimum requirement
10+ years of experience in creative roles, with a proven track record in experiential design
Experiential Agency experience is a must
3+ years of leadership experience in an agency setting
Demonstrated experience managing large client engagements or equivalent responsibilities
Experience in mentoring and developing teammates at various experience levels
Nice to have:
Knowledge of CAD and a background in architecture
Ability to utilize 3DS Max and Unreal Engine alongside the 3D design team to create visually compelling and interactive experiences
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