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Freelance Creative/Art Director (Retail). This is a hands-on freelance opportunity for a Creative / Art Director who thrives on making beautiful, effective work at speed. You’ll be embedded within a collaborative agency team, shaping integrated creative across multiple channels for one of the UK’s biggest retail brands. From directing food shoots to crafting social-first assets, this role offers the chance to get properly stuck in, influence the work, and see your ideas brought to life at scale.
Job Responsibility:
Lead and deliver creative and art direction across integrated campaigns, including in-store POS, OOH, digital and social
Be hands-on with layouts, visual development and asset creation, not just high-level direction
Art direct and lead food photography and film shoots, working closely with photographers, videographers and production teams
Create engaging social-first content, with a strong understanding of platform-specific best practice and food trends
Collaborate closely with other creatives and wider agency stakeholders to deliver work against retail calendars and seasonal moments
Respond positively to feedback, iterating and refining work in a fast-moving retail environment
Requirements:
Proven experience as a Creative / Art Director, ideally within food retail or FMCG
Strong, hands-on craft skills with excellent knowledge of Adobe Creative Cloud
Experience art directing shoots and working confidently on set
Solid understanding of integrated campaigns across physical and digital touchpoints
Strong social media knowledge, particularly creating and shaping food content for film
Experience using Figma and familiarity with AI tools is a bonus
Nice to have:
Experience using Figma and familiarity with AI tools
What we offer:
Opportunity to work on high-profile, large-scale retail campaigns