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Creative and Design Specialist

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University of Rochester

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Location:
United States of America , Rochester

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Category:
-

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Contract Type:
Not provided

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Salary:

63815.00 - 95723.00 USD / Year
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Job Description:

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Responsibility:

  • Activates the University’s brand and helps develop a visual language
  • Maintains creative, design, content, photographic imagery, illustrations, and multimedia
  • Applies storytelling and design fundamentals
  • Designs the layout of graphics, publications, special event materials, signage, packaging, presentations, illustrations, posters, data visualization, infographics, animated GIFs
  • Establishes project schedules and maintains accountability for timeline
  • Plays a key role in building the University's strategic creative and marketing infrastructure
  • Produces custom creative solutions for strategic communications initiatives
  • Devises scalable graphic design and multimedia tactical solutions
  • Transforms ideas, concepts, information, and data into concrete visual communications
  • Coordinates and art directs select photoshoots
  • Edits tactics and treatments for message, audience, and channel
  • Uses the principles of visual storytelling and effective design techniques
  • Creates multimedia design assets for use across a variety of platforms
  • Packages and provides optimized content and designs for use by external vendors
  • Maintains and evolves digital media asset libraries
  • Manages multiple assigned projects simultaneously
  • Assists in setting and adjusting schedules, tracks and reports on progress
  • Works directly with members of the Creative, Marketing, Digital, and Strategic Communications teams
  • Manages and organizes an archive of photo, video, and design assets
  • Serves as an ambassador across the University for brand standards
  • Provides guidance related to brand rules and standards
  • Develops templates for the brand management platform
  • Stays abreast of developments and technology in the design and multimedia fields
  • Helps colleagues develop basic design, video production, and art direction skills
  • Consults market and data research related to creative strategy and best practices
  • Assists creative colleagues with gathering insights from market and data research
  • Conducts regular trend research
  • Assists with information gathering, benchmarking, and educating colleagues

Requirements:

  • Bachelor’s Degree
  • 3 years of professional experience
  • or equivalent combination of education and experience
  • Solid understanding and command of design, color theory, typography, and composition techniques
  • Competency in creative and graphic design principles
  • Ability to take abstract concepts, information, and data and turn it into appealing, easy-to-understand visual communication
  • Strong combination of technical, creative, and problem-solving skills
  • Ability to think strategically and understand client needs
  • Proficiency in creating visual concepts, presenting to partners, developing assets, and crafting engaging visual languages
  • Proficiency in the Adobe Creative Suite, including InDesign, Photoshop, Illustrator, FileMaker Pro
  • Microsoft Office Suite
  • Experience working in Figma
  • Proficiency in a Mac workspace
  • Excellent time management and project management skills
  • Excellent communication skills
  • Ability to work both independently and as part of a team

Nice to have:

  • Experience with pre-press, mechanicals, working directly with print and fulfillment vendors, managing independent contractors
  • Experience working in a design or advertising agency
  • Illustration and/or animation skills

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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