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Architect the visual soul and strategic voice of LoadUp—leading the evolution of our brand identity and high-performance creative to fuel nationwide growth. The Brand & Creative Director is the visionary leader responsible for LoadUp’s brand strategy and creative execution. You will define our positioning, oversee all creative production, and ensure every marketing asset—from digital ads to website visuals—is high-performing and on-brand. You’ll partner closely with Digital, Product, and Paid Media teams to bridge the gap between 'beautiful design' and 'customer acquisition.'
Job Responsibility:
Brand Stewardship: Lead the evolution of LoadUp’s brand positioning, messaging, and comprehensive design systems
Creative Strategy: Translate complex growth goals into compelling visual storytelling and high-performing digital ad creative
Cross-Functional Collaboration: Partner with Growth and Product teams to align brand identity with company strategy and conversion goals
Production Leadership: Oversee the creation of all marketing assets, including multimedia content, web visuals, and campaign creative
Team Mentorship: Manage and mentor internal creative talent and external partners, establishing efficient production workflows
Quality Control: Maintain elite creative standards, ensuring every customer touchpoint reflects quality, clarity, and differentiation
Requirements:
8+ years of leadership in brand or creative roles, ideally in a digital-first or high-growth environment
Visionary Execution: A deep understanding of visual storytelling and a track record of leading digital marketing creative
Strategic Leadership: The ability to move seamlessly from high-level brand frameworks to the 'nitty-gritty' of creative production
Communication Mastery: Excellent presentation skills—you can sell a creative vision to stakeholders and leadership alike
Technical Savvy: High proficiency in digital creative tools and a strong eye for visual quality and brand consistency
What we offer:
401(k) with 5% Company Match
Comprehensive Health & Wellness – Medical, Dental, Vision, Life, FSA, and HSA options