Cpg Assistant Marketing Manager

• Evaluate business performance of key product lines and support the Category Manager/Director in portfolio strategy, product optimization, and growth initiatives
• Analyze syndicated data, internal sales, panel data, and primary research to assess performance and uncover opportunities
• Monitor market trends, competitive landscape, and evolving consumer needs to inform strategy and innovation
• Track and report on key performance metrics, including sales, share, and drivers of performance
• Lead cross-functional teams in the development and launch of new products, managing detailed project timelines to ensure milestone delivery
• Collaborate with Creative on packaging formats and design execution from concept to shelf
• Coordinate development of marketing assets and selling materials
• assist in shopper marketing plans in partnership with Sales and in-house creative
• Participate in marketing research planning and execution to generate actionable insights
• Monitor new item performance and provide recommendations for optimization
• Manage product/category financials, including P&L, trade economics, and promotional impact
• Track and reconcile marketing spend against budget
• Prepare compelling presentations for senior leadership and Sales using data-driven storytelling
• Ensure compliance with all AFNA processes, standards, and policies

• BA/BS degree required
• 2 years of experience in Brand Marketing, CPG, food & beverage, marketing research, or consulting
• Experience with syndicated data tools (e.g., Nielsen, IRI) and consumer insights
• Strong skills in Excel, PowerPoint, and Outlook
• Proficient in data analysis and storytelling through presentations
• Excellent organizational and project management skills
• Ability to prioritize and manage multiple projects under tight deadlines
• Detail-oriented with the ability to navigate ambiguity
• Strong interpersonal, verbal, and written communication skills
• Proven ability to collaborate cross-functionally and inspire teams
• Experience developing creative briefs and sales materials
• Team player with a positive attitude and interest in continuous improvement

annual bonus