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Plan and optimise IKEA’s digital channels, including web, app and social commerce, to create a seamless and relevant customer experience. Drive conversion and commercial performance by connecting range presentation, content and commercial priorities across all digital touchpoints.
Job Responsibility
Partner with selling, marketing, fulfilment, core services and digital stakeholders to secure strong integration, shared priorities and a seamless customer journey across digital channels, improving conversion, profitability and overall performance
Design, publish and continuously strengthen range presentation, commercial layouts and onsite experience across digital customer meeting points, securing relevance and consistency for the local market, together with key stakeholders
Develop, implement and execute merchandising plans across Digital CMPs, including campaigns, seasonal activities and always-on activations, ensuring timely delivery aligned with the commercial calendar to maximise omni sales potential
Secure updates for range changes, localisation and onsite search optimisation in close collaboration with the content team, improving findability and customer experience based on customer behaviour and trends
Track, analyse, follow up and report on performance metrics such as customer feedback, product sales, margins, search behavior, funnel-step conversion, basket analysis and related selling and using insights to continuously optimise performance
Requirements
At least 5 years of related experience in e-commerce, digital merchandising or online sales
At least 3 years of experience leading topics, projects or initiatives in a cross-functional environment
Good understanding of digital customer journeys across web, app and social commerce
Experience working with commercial calendars, campaigns and product launches
Strong analytical skills, with the ability to translate data into actions and improvements
Experience working cross-functionally with commercial, marketing and digital teams
Ability to coach and develop people while driving performance and collaboration
What we offer
Private health insurance plan
Life insurance
24/7 professional support for emotional, legal or financial advice