This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. The Country Sales Manager is a key leader within Air Canada's APAC Sales Team, responsible for driving passenger sales and marketing across Australia and New Zealand. The role delivers profitable revenue growth, expands market share, and strengthens customer engagement in line with Air Canada's New Frontier strategy. As the senior market representative, the role serves as the principal spokesperson and holds full accountability for commercial performance, external relations, and local leadership. This position requires a forward-looking leader to accelerate digital sales transformation, expand distribution channels, and execute innovative commercial strategies.
Job Responsibility
Develop and execute market strategies aligned with the New Frontier vision
Deliver revenue, yield, and market share targets
Identify and capture growth opportunities
Monitor market trends and competitor activity
recommend strategic actions
Drive sales across all segments to achieve profitable growth
Lead negotiation and management of commercial agreements
Ensure compliance with corporate policies and contract processes
Manage budgets with strong financial discipline
Lead digital-first sales across direct channels (web, mobile, NDC)
Drive adoption of modern distribution capabilities
Champion innovation in customer engagement and commercial models
Apply data-driven approaches to optimize pricing and value proposition
Lead and develop a high-performing sales team
Strengthen capabilities in digital sales, analytics, and account management
Provide coaching to enhance commercial effectiveness
Align closely with HQ and influence cross-functional stakeholders
Act as Air Canada's primary spokesperson in the market
Provide insights on customer trends, competitors, and market developments
Ensure effective execution of B2B and B2C marketing initiatives
Represent Air Canada to government, trade, and industry partners
Build strategic partnerships with tourism boards, government, and industry players
Leverage partnerships to drive inbound travel to Canada
Align local execution with global strategy in collaboration with HQ
Engage local Canadian communities to enhance brand presence
Serve as the official Air Canada representative, including power of attorney
Oversee local personnel, administration, and financial responsibilities
Ensure compliance with governance, risk, and corporate standards
Requirements
Degree in business, tourism, or related field
Proven sales leadership experience (airline/travel industry preferred)
Strong commercial acumen with track record in revenue growth
Experience in digital sales, distribution, or e-commerce (preferred)
Strong leadership, communication, and stakeholder management skills
Ability to operate effectively in a dynamic environment
Skilled in negotiation, influence, and partnership development
Willingness to travel as required
Excellent communication skills in English (both written and oral)
Nice to have
Experience in digital sales, distribution, or e-commerce (preferred)