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The Country Marketing Lead is a pivotal leadership role responsible for managing the Canadian P&L and spearheading strategic initiatives to drive market profitability. As an integral member of the Canadian Leadership Team, you will bridge the gap between global brand strategies and local execution. You will lead a high-performing cross-functional team—encompassing marketing, activation, category development, and customer strategic planning—to elevate our go-to-market execution and ensure sustainable long-term growth within the Canadian landscape.
Job Responsibility:
Localize Global Brand Strategies into actionable category and customer plans tailored for the Canadian market
Champion the Canadian consumer experience by using data-driven insights to manage the SKU portfolio, pricing, and innovation
Partner with global teams on 3-year brand strategies, providing a critical local perspective
Manage the Canadian P&L and monitor financial performance (LE and production forecasts) to meet volume and revenue targets
Oversee local marketing activations across social, paid, and customer channels to maximize ROI
Develop an annual Canadian "Category 101" to drive 3-year strategic growth
Elevate category leadership through compelling selling stories for Joint Business Plans (JBPs) and "Top to Top" retail engagements
Provide deep-dive analysis of the competitive landscape and multi-channel purchasing behaviors (site-to-store, marketplace trends, etc.)
Communicate actionable insights to cross-functional groups to influence business direction
Apply deep knowledge of channel dynamics to guide investment decisions and assortment strategies
Implement an Omni-channel approach, ensuring both in-store and e-commerce (.ca) requirements are integrated into launch plans
Collaborate with sales teams to ensure pricing and promotional principles are upheld across the customer base
Deliver and track annual strategic growth plans by customer, providing corrective actions as market conditions evolve
Requirements:
Bachelor’s Degree required (Marketing, Advertising, or Business Administration)
MBA preferred
10+ years of strategic brand marketing/management experience
at least 2 years in a senior leadership role
CPG background is strongly preferred
experience managing a full P&L and budget is required
Proven track record of leading cross-functional teams and influencing stakeholders at all levels of the organization (Canada and US)
Ability to critically analyze complex data, solve problems, and present concise solutions
Must be comfortable in a fast-paced environment, managing multiple projects, and shifting direction as business needs indicate