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This is an opportunity to combine entrepreneurial drive with global resources: shaping the future of our Canadian market, translating bold ideas into action, and delivering life-changing outcomes for students. As Country Manager, you will lead Crimson’s growth across the Canadian market. You’ll build and inspire a high-performing local team, drive sales, marketing, and partnerships that deliver transformative outcomes for our students. This is a role for a visionary leader who can balance strategy and execution, while bringing creativity, commercial acumen, and a deep passion for education. This full-time, remote role is based in Canada, with flexibility required to connect across time zones.
Job Responsibility:
Manage and drive local sales and marketing teams, ensuring team performance and engagement
Develop and execute a marketing and sales strategy to create brand value and awareness including building relationships with various media outlets across Crimson’s products and services
Drive highly profitable operations through close management of the P&L
Coordinate and maintain close communication with global teams to effectively leverage the platform and ensure seamless execution
Build strong relationships with stakeholders across Canada, educational fair organisers and other partners
Act as a positive ambassador for Crimson’s culture through daily actions that instil our core values, and representative on behalf of Crimson as required at events and conferences
Ensure accurate and regular reporting and compliance to Crimson's standard operating procedures
Identify potential M&A opportunities that will be accretive to the overall platform
Ensure the overall student experience creates a positive NPS
Optimise in conjunction with global teams, education coordination and strategist models in the region to achieve both net profit and NPS targets
Oversee student support and resources to ensure students are achieving goals set
Identifying and forming relevant partnerships
Requirements:
3+ years of people leadership experience
Bachelor’s degree or higher from a top 20 college
Experience in executing sales and marketing strategic initiatives and best practices within a complex business environment
A high level of critical thinking, solid commercial and strategic agility
Professional communication skills, both written and verbal
Relentless ambition
Knowledge of platforms such as Salesforce, Marketo, Storyblok, Google Analytics
Experience in social media marketing including Facebook, IG, Twitter, TikTok, LinkedIn and more
Right to work in Canada
Nice to have:
Understanding the Canada education scene, overseas admissions knowledge or overseas education
Fluency in English and Mandarin
What we offer:
Flexible working environment, you will be empowered to structure how you work
Option to work from our many locations/remotely around the globe (role dependent) with us!
Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
$1,000 training budget per year- we love to level up!
Psychologist on staff
Impressive fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 30+ markets (and growing) across the globe!
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