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Country Growth & Marketing Manager

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IKEA

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Location:
India , Bangalore

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Category:
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Contract Type:
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Salary:

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Job Description:

We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meetings with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.

Job Responsibility:

  • Lead country growth plan by creating customer demand, engagement, and loyalty with the IKEA brand
  • securing strong brand positioning with local home furnishing expertise to build a strong and unique competitiveness in the market
  • Drive the totality of the profitable growth agenda by providing strategic approach and leadership
  • fostering an inclusive work environment aligned with IKEA’s culture and values, enabling diverse talents to grow and thrive
  • Contribute as an active member of the Country Management Team, define and lead the country growth plan in omni retail reality
  • Ensuring alignment with IKEA’s global priorities and local market opportunities
  • Focusing on strategic and operational business opportunities, ensure holistic, end-to-end business continuity and a sustainable profitability agenda
  • Responsible for the country development agenda of the Retail Area, defining the roadmap for strategic and operational business opportunities for the country
  • Lead development in alignment with other Country Retail Areas, contribute for IKEA and Ingka’s development agenda
  • Leverage IKEA’s brand strength and home furnishing expertise to inspire & attract consumers therefore drive penetration and growth
  • Position IKEA as the go-to brand for home furnishing solutions, building a strong competitive advantage in the local market
  • Drive customer-centricity and brand loyalty by ensuring a seamless and coherent customer experience across channels
  • Champion omnichannel integration connected to the Retail Area, securing strong and integrated digital and service elements to enhance IKEA offer
  • Responsible to secure the Retail Area is working and evolving in full alignment with the totality of our business
  • Lead, coach, and develop leaders across all functions
  • Secure interdependence, and collaboration across teams, fostering a high-performing, values-driven team culture
  • Enabling competent, engaged co-workers while ensuring succession planning and diversity

Requirements:

  • Flight tower and Goal Letter are the defined reference for Performance management
  • Multichannel Goals which the Country Growth & Marketing Manager is co/responsible for are: Market Penetration, Sales, Profitability, Brand Consideration, HF Interest, and Customer Experience (CXPF)
  • I Share (co-worker survey) is the defined reference for leadership and co-worker satisfaction
  • Proven advanced training in Sales, Marketing, Communications, Business Management or equivalent
  • Minimum of 10 years of working with Sales, Marketing, Communications, Business Management or equivalent
  • Experience of strategic business planning
  • Experience of multi-channel customer experience
  • Experience from retail (preferably) home furnishing sector
  • Experience of change management, large scale transformations and handling people consequences
  • Strong documented leadership and managerial skills
  • Knowledge of how to set direction, create and manage long-term plans, set budgets and goals, and follow up on KPIs
  • Key knowledge specific to each of the six Commercial functions
  • Knowledge of how to drive extraordinary growth, profitability and increase customer recruitment, conversion, engagement and lifetime value
  • Knowledge of creating a unique image for IKEA in the many peoples mind and establish a significant and differentiated presence in the market that attracts and activates customers
  • Knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure the creation of Commercial plan with a distinct brand identity
  • Good knowledge of IKEA sustainability policies
  • Knowledge of defining, assessing and influencing values and behaviours to create a cultural environment that is conducive for the co-workers, the business and other relevant stakeholders
  • Strong analytical and strategic skills, and a solid commercial acumen
  • Ability to direct efforts to achieve long term business objectives
  • Strong interdependent leadership skills

Additional Information:

Job Posted:
March 01, 2026

Employment Type:
Fulltime
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