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Are you an energetic and driven professional looking to accelerate your career in sales? We are seeking a Counter Sales Representative to join a leading electrical distributor in Newmarket, Ontario. In this fast-paced, customer-facing role, you will be the face of the business—supporting contractors and manufacturers, handling technical inquiries, processing orders, and driving sales through strategic upselling. Working alongside a collaborative team, you will take ownership of your role and act as a true solution provider. With a structured onboarding program, this position offers strong growth potential, including the opportunity to transition into Inside Sales within 1–2 years.
Job Responsibility:
Support customers via phone, email, and in person
Process orders, inquiries, and technical quotations accurately
Deliver a high level of customer service in a fast-paced environment
Confirm stock availability and recommend alternative solutions
Follow up on outstanding quotations to close sales
Assist with ecommerce and digital ordering inquiries
Build strong relationships with walk-in customers
Upsell high-margin products to support branch performance
Assist with warehouse tasks (order picking, cutting wire, etc.)
Receive and organize incoming inventory
Requirements:
Minimum 2 years of counter sales or customer service experience
Strong English communication skills (verbal and written) to interact with customers, vendors, and internal teams
Excellent communication and relationship-building abilities
Strong multitasking and time management skills
Ability to prioritize competing demands in a fast-paced environment
Solid computer skills (ERP/CRM systems preferred)
Team-player mindset with a hands-on approach
Self-starter with the ability to work independently
Nice to have:
Experience in electrical distribution or related industry
Familiarity with AS400 or Microsoft Dynamics
Electrical product knowledge or apprenticeship experience
What we offer:
Competitive base salary of $50,000–$60,000 annually
Annual bonus up to 10% based on branch performance
Comprehensive benefits package with flexible options