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Corporate PR Specialist

https://www.ikea.com Logo

IKEA

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Location:
Switzerland, Spreitenbach

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

The Corporate PR Specialist will handle all media inquiries and manage the press office, taking ownership of corporate press requests, responding promptly to journalists, and preparing statements. Responsibilities include drafting media responses, coordinating with internal stakeholders, acting as spokesperson, writing press releases, and managing crisis communication. The role also involves tracking PR impacts and guiding external agency partners.

Job Responsibility:

  • Monitor and manage the press office (incoming media calls/e-mails) on a daily basis
  • Evaluate and prioritize all incoming requests - from journalist inquiries to customer complaints or sponsoring topics - and route them to the right people in the organization
  • Take full ownership of corporate press requests: assess urgency and relevance, decide who to involve, and drive the response process from start to finish
  • Coordinate with internal stakeholders to gather facts, context, and approvals
  • Draft and deliver clear, timely media responses and statements
  • Act as a company spokesperson for interviews (training provided)
  • Write and publish press releases
  • Maintain and update the company’s online press newsroom
  • Create holding statements for sensitive or crisis communication needs
  • Represent the company at media events or press meetings
  • Collaborate with and steer external PR agency partners
  • Compile and analyze monthly PR reporting to track visibility and impact
  • Stay on top of current affairs and media trends to identify opportunities to position IKEA stories proactively - and raise potential issues internally to ensure readiness

Requirements:

  • Minimum 3 years of experience in PR, journalism, or corporate communications
  • Strong editorial judgment and ability to assess the news value of topics
  • Excellent written and verbal communication in German and English
  • French would be a strong asset
  • Confident in dealing with journalists via phone, email, and in person
  • Comfortable working independently and taking ownership of media responses
  • Able to act as a company spokesperson (or willing to be trained for it)
  • Natural relationship builder with excellent social skills
  • Experience writing press releases and holding statements
  • Ability to develop corporate topics into media-worthy stories
  • Curious, proactive, structured, and collaborative

Nice to have:

French language skills

What we offer:
  • 15% staff-discount
  • 28 holidays (based on 100%)
  • eight weeks paternal leave
  • four months maternal leave
  • contributions to public transport tickets or free on-site parking
  • full access to the LinkedIn Learning platform
  • discounted meals in the staff canteen
  • IKEA bonus system

Additional Information:

Job Posted:
June 18, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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