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Join Amgen's mission of serving patients. The Corporate Affairs Director will lead the development and execution of enterprise corporate marketing strategies that strengthen Amgen's brand, increase stakeholder engagement, and advance the company's reputation. The Director will oversee corporate brand marketing, paid media, sponsorships, and strategic partnerships, serving as the subject matter expert for corporate marketing across Corporate Affairs. This leader will bring deep expertise in audience strategy, integrated marketing, campaign development, and measurement, applying modern marketing principles to elevate Amgen's visibility and influence among key stakeholders. The successful candidate will partner closely with Corporate Affairs, Product Marketing, Digital, Media, Human Resources, and agency partners to develop data-driven programs that build brand equity, amplify corporate storytelling, and drive measurable outcomes. This role offers the opportunity to build and lead a new function, establish operating models and best practices, and recruit a high-performing team.
Job Responsibility
Lead enterprise brand marketing strategy and execution to drive awareness, engagement, and reputation
Serve as SME to advise on audience, campaigns, channels, and optimization
Partner cross-functionally to translate brand strategy into integrated, impactful programs
Identify opportunities to enhance visibility, positioning, and audience engagement
Ensure alignment with enterprise business, communications, and reputation priorities
Lead end-to-end paid media strategy across digital and emerging channels
Develop audience segmentation and targeting to maximize effectiveness
Deliver integrated campaigns across paid, owned, earned, and shared channels
Establish measurement frameworks linking investments to business outcomes
Evaluate emerging platforms, technologies, and approaches to improve performance
Lead enterprise sponsorship and partnership strategy end-to-end
Source, negotiate, and manage partnerships to strengthen brand visibility and reputation
Develop integrated activation plans across channels
Ensure alignment with enterprise priorities and measurable value delivery
Implement frameworks to assess performance and guide investments
Partner with Product Marketing and Commercial teams to drive best practices and innovation
Lead agencies and external partners to ensure strategic and creative excellence
Build and develop high-performing teams
Establish scalable operating models, processes, and governance
Foster a culture of innovation, accountability, collaboration, and continuous improvement
Requirements
Doctorate degree and 4 years of marketing, communications, or related experience
OR Master's degree and 7 years of marketing, communications, or related experience
OR Bachelor's degree and 9 years of marketing, communications, or related experience
Nice to have
10+ years of experience in brand marketing, integrated marketing, corporate marketing, sponsorships, media, or related disciplines
Expertise in audience strategy, segmentation, omnichannel campaign development, paid media, and marketing measurement
Experience developing and leading enterprise-level marketing campaigns that drive awareness, engagement, and reputation outcomes