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Copywriter

collinsongroup.com Logo

Collinson

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Location:
South Africa , Cape Town

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Category:
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Contract Type:
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Salary:

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Job Description:

We are seeking a passionate and creative Copywriter with a background in digital marketing, blogs, newsletters, and website content. The ideal candidate will have 5+ years of professional experience and a proven ability to craft compelling content that resonates with target audiences and drives engagement.

Job Responsibility:

  • Create high-quality written content for digital platforms, including blogs, newsletters, and website copy, that resonates with the target audience and supports The Collinson Group's brand messaging
  • Create content tailored for various demographics and psychographics, ensuring a personalized approach for different customer personas
  • Write clear, concise, and engaging content with a focus on SEO to improve online visibility and search rankings
  • Collaborate closely with the marketing team to ensure content aligns with overarching digital strategies and business goals
  • Research and stay up to date on trends in travel, lifestyle, and digital marketing to create relevant and engaging content
  • Optimize website copy, landing pages, and blog posts for search engines to drive organic traffic
  • Contribute ideas for content topics that will engage our audience and support various marketing campaigns
  • Edit and proofread content for accuracy, clarity, and tone of voice, ensuring it aligns with brand guidelines

Requirements:

  • 5+ years of professional copywriting experience in a digital marketing context, with a focus on travel, lifestyle, or related industries
  • Strong portfolio of written work showcasing experience in blog posts, website copy, and email newsletters
  • Solid understanding of digital marketing practices and platforms, especially in the travel and lifestyle sectors
  • Ability to write in a variety of styles and adapt to different tones of voice depending on the target audience
  • Demonstrate expertise in adapting the same core content for multiple audiences, ensuring each version speaks directly to the unique needs, preferences, and interests of each segment
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines
  • Experience in SEO copywriting is advantageous
  • Solid understanding of travel-related platforms, trends, and experiences
  • Familiarity with digital tools like Google Analytics, SEMrush, or other SEO software is a plus

Nice to have:

  • Experience in SEO copywriting
  • Solid understanding of travel-related platforms, trends, and experiences
  • Familiarity with digital tools like Google Analytics, SEMrush, or other SEO software

Additional Information:

Job Posted:
May 10, 2026

Work Type:
Hybrid work
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