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We are hiring a Copywriter for our in-house creative team. This team is responsible for concepting and developing all marketing assets for Plaid. We’re looking for someone interested in leading digital work—from emails to paid ads, web pages, and OOH billboards—while partnering closely with our growth and email team to learn what works and what we should test next. We are looking for a strong communicator who can express ideas clearly not just on the page (or screen), but also in presentations, brainstorms, and pitches. Here, you will be instrumental in both creating copy that drives action and emotion and developing how Plaid’s story is told.
Job Responsibility:
Creating partnerships with cross-functional partners and helping them simplify messaging to get ideas across in one sentence
Execute and support maintenance of Plaid’s brand voice guidelines across all brand touch points
Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are clear in both visuals and copy
Collaborate with the marketing team across a variety of channels to develop copy for email, social and display, events, video, web, sales collateral, etc.
Identify gaps in our existing messaging and define ways to strengthen our brand and voice
Requirements:
6+ years experience
Linked portfolio of past work and projects
Ability to understand technical content and quickly learn new material
Experience writing display, social (organic and paid), email, event, and other digital performance marketing channels