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Robert Half Logo Robert Half · Marketing, Digital Marketing, SEO, SEM

Copywriter

United States, New York · Job Posted March 21, 2026
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Job Description

We’re looking for a mid-level Copywriter with strong SEO chops to support our agency client on a financial services account. You’ll be a hands-on doer—writing, optimizing, and publishing content across the website and social channels with an ability to move quickly and independently.

Job Responsibility

  • Write and optimize web pages, product/feature pages, FAQs, and resource hubs—initial focus includes fraud education content and related blog posts
  • Produce SEO-driven, research-backed articles
  • structure content for search intent, readability, and conversion
  • Own on-page SEO (keywords, headings, meta, internal linking), recommend content opportunities, and partner with SEO leads on briefs and content outlines
  • Create and adapt content for LinkedIn and YouTube (titles, descriptions, captions, thumbnails briefs, metadata best practices)
  • Use APA-style citations in footnotes where needed
  • maintain accuracy and compliance for financial topics
  • Comfortably write with and for AI—use AI tools for ideation, outlines, first drafts, and optimization while maintaining editorial standards and voice
  • Ensure clarity, brand voice, tone, grammar, and consistency
  • follow style guides
  • self-edit effectively
  • Execute in CMS (basic updates), collaborate in shared docs, and hit deadlines without heavy oversight

Requirements

  • 3–5+ years professional copywriting experience (agency or in-house)
  • financial services or regulated industries a plus
  • Demonstrated SEO expertise (on-page best practices, keyword intent, metadata, internal linking, content structuring)
  • Strong portfolio across web pages, blogs, and social (LinkedIn/YouTube)
  • Proven ability to research and cite sources using APA in footnotes
  • Hands-on experience using AI writing/optimization tools (e.g., prompting, summarization, outline generation, SEO optimization workflows)
  • Excellent self-management: organized, proactive, and bias for action—you get things done
  • Experience with common tools: Google Docs, CMS (e.g., WordPress/AEM/Drupal), SEO tools (e.g., Semrush/Ahrefs), and basic analytics familiarity

Nice to have

financial services or regulated industries experience

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
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