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Craft messaging mainly for emails, web pages, and digital ads for clients in the health, insurance, tech, and financial industries.
Job Responsibility:
Conduct background research on clients, target audiences, and product offerings
Write compelling, clear, and error-free copy that reflects each client’s unique brand and voice
Collaborate with creative departments to brainstorm and develop a variety of marketing materials
Interpret creative direction and technical information in order to write relatable, persuasive short-form copy that’s well organized and easy to understand
Present copy to clients in an engaging way, and work with them to edit and modify copy to meet their expectations
Requirements:
3+ years copywriting experience
B2B copywriting experience preferred
Bachelor’s degree in related field preferred
Ability to persuade and clearly inform, as well as connect with an audience
Understanding of marketing compliance regulations in the financial and insurance industries is a plus
Ability to write in AP style
Ability to work within project management apps, log time, and prioritize tasks
Nice to have:
B2B copywriting experience
Bachelor’s degree in related field
Understanding of marketing compliance regulations in the financial and insurance industries
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