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We are seeking a talented freelance Copywriter to join a dynamic central marketing team. In this exciting role, you will be instrumental in crafting compelling narratives that drive engagement and conversion for paid digital campaigns focused on graduate enrollment. You’ll have the unique opportunity to blend strategic thinking with creative execution, developing concept-driven copy that guides potential students through their entire journey, from initial awareness to successful application.
Job Responsibility:
Collaborate closely with the creative director and marketing team to conceptualize and refine campaign messaging
Develop high-performance copy for a variety of digital assets, including paid advertisements, landing pages, thank-you pages, and automated email sequences
Shape messaging across multiple campaign phases: awareness, lead generation, application encouragement, and yield
Transform complex source materials into clear, persuasive, and audience-specific communications
Generate innovative ideas for headlines, hooks, calls to action, and conversion-focused content
Partner with design teams to ensure seamless integration between messaging and visual elements
Iterate and revise creative content based on stakeholder feedback to optimize performance
Requirements:
Demonstrated freelance copywriting experience with a robust portfolio showcasing digital marketing or ad copy
Proven ability to write for conversion and maximize audience engagement
A conceptual mindset, capable of contributing to idea development beyond just executing long-form copy
Comfort working collaboratively with creative partners in a fast-paced environment
Openness to fresh perspectives and innovative approaches
Nice to have:
Experience in higher education marketing, particularly within graduate enrollment or related fields
Background in health, nutrition, veterinary, or other complex education sectors