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The is a specialist role within the team as the go-to copywriter, producing high quality client communications and marketing collateral for the firm. You will be writing copy for press releases, case studies, marketing materials, newsletters, social media and award submissions as well as editing and proofing thought leadership drafted by our legal experts. You will be working alongside a team of business development & marketing specialists who are focussed on developing client relationships, winning new business and developing and maintaining our position as go-to advisors in our sectors. You will participate in a range of interesting marketing campaigns, building the firm's visibility through a programme of thought leadership, PR and various external comms activities. This role is a great opportunity to produce content for all sectors that the firm works in.
Job Responsibility:
Produce and edit high-quality and engaging thought leadership marketing content, including for Insights, alerts, newsletters, case studies and social media
Research and write impactful press releases, effectively delivering key messages and engaging the audience
Work with legal teams to edit their thought leadership and apply our tone of voice
Work with Business Development Managers to produce a pipeline of content for all sectors and frameworks
Lead on planning and delivery of comms-focussed marketing campaigns
Own and maintain a communications calendar within the firms CRM (OnePlace) and tie mailings in to campaigns and initiatives
Lead on proactive PR campaigns – finding opportunities, drafting copy/supporting lawyers to draft copy and tracking published releases
Use data to measure the ROI of comms and PR activity and develop best practices to ensure comms activity is effective
Lead on award submissions for the firm, working with legal and other business services teams
Work alongside others in the team to draft and review legal directory content
Work alongside the Internal Communications Manager on key corporate campaigns for the firm
Requirements:
Exceptional copy writing, proof reading and editing skills
Excellent communication skills, both written and oral
Keen researcher with interest in learning about our clients, sectors and general legal concepts
Strong people skills with an ability to engage all stakeholders
Great time-management and organisational skills, with the ability to prioritise, work calmly under pressure to tight deadlines, and handle last minute changes
Good attention to detail and problem-solving skills
Willingness to flex and get involved with a range of areas across a busy BD and Marketing team
Self-motivated and able to work without direct supervision
Proactive in their approach
Focused on the delivery of a first-class service
Team player with excellent communication and problem-solving skills
Relevant experience in a communications role
Experience of writing informative and engaging copy – including for thought leadership, PR and social media
Experience of working with senior stakeholders
Experience of using CRM systems
A strong understanding of brand and tone of voice, with experience of applying this to communications and acting as a brand champion
Self-motivated and able to work without direct supervision
Proactive and innovative in their approach
Focused on the delivery of a first-class service
A team player who is willing to flex and get involved with a range of campaigns and projects
Enthusiastic and inquisitive about the work we deliver and committed to overcoming challenges and taking ownership of tasks
Focused on helping Capsticks to be Go-to Advisers that clients want by their side able and willing to learn more about the sectors and services at Capsticks
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