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This individual is passionate, understands the urgency of a start-up like setting, and take ownership of their tasks while working in a team setting. Got a flair for copywriting and an understanding of how good copy can impact a business? Perfect, because were looking for a strategically-minded Copywriter with a strong voice, a talent for telling compelling stories and using language creatively, and the ability to do it all with a good sense of humor. You should be able to transform dry text about financial products into concise, fun copy that’s easy to read and appealing to a wide audience. Being organized and flexible enough to balance a full plate of projects and write across multiple platforms is also key. These include: print ads, digital ads, website copy, app copy, emails and UX copy.
Job Responsibility:
Developing and executing a cross-platform Content Strategy aligned with short-term and long-term marketing goals
Write clear, consistent, concise copy for broad range of customer touch points (user-interface, email, notifications, blog, digital and print advertising)
Champion a cohesive brand story and craft copy to help shape our entire product experience
Write and edit digital content to meet project goals and user needs
Collaborate with design, product, and various business stakeholders on new product features and functionality
Review analytics and data on an ongoing basis to understand user behaviour to craft content and messaging strategies
Act as a subject matter expert, and present and rationalize your work to stakeholders
Maintain and document evolving brand voice and tone standards
Turn complex financial matter to user-friendly, engaging, and valuable content
Provide insightful perspective on trends, innovations, and competitive landscape to assist in creating compelling marketing campaigns
Stand up for the importance of good writing, style and proper grammar
Requirements:
5+ years of writing experience for a consumer brand or brand-oriented agency, as well as digital media experience
Proven ability to comprehend today's content marketing strategies and trends
Strong research skills
Experience in social media marketing with all available channels
Self-motivation, with the ability to lead projects
A strong portfolio of previous projects
Innate curiosity and creativity, with a desire to learn and challenge yourself
Empathy for your audience and anticipation of user needs
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