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Monica Vinader is looking for a Copywriter to join us as we continue this journey and help us shape what the future of modern jewellery can and should be. This is a role for a copywriter who thinks about more than copy. You are genuinely curious about the world, what people are reading, watching, wearing and talking about, and you translate that cultural awareness into writing that feels sharp, current and unmistakably MV. You move fluently between brand storytelling and performance-led copy, and you have a clear point of view on what makes each channel work: what a great email subject line does differently from a great social caption, and why. You bring ideas, spot opportunities and always push the work to be better. This is a fixed-term contract covering a broad body of work across CRM, web, paid media, social, retail and campaign, in a brand that is growing and evolving rapidly.
Job Responsibility
Write BAU emails, lifecycle journeys and seasonal CRM campaigns, producing multiple versions for A/B testing and using performance data to sharpen subsequent rounds
Write and refresh web copy: collection descriptions, homepage updates and editorial landing pages that tell campaign stories with precision
Develop high-impact paid media copy, understanding what drives performance in each environment
Support the organic social team with campaign captions, bringing cultural awareness and a light touch to platform-native content
Write in-store signage, event collateral and clientelling materials: retail copy demands the same level of craft as digital
Lead copy across major trading moments (e.g. Sale, Black Friday, loyalty campaigns and gift-with-purchase) ensuring messaging is clear, compelling and consistent
Develop campaign messaging territories with the Head of Copy, then execute across channels maintaining the integrity of the idea from headline to detail
Collaborate with the creative and design team from the start so copy and visual are conceived together, not bolted on at the end
Apply channel learnings, A/B results and performance data to write copy that is both creative and effective
Proofread and quality-check your own work with an obsessive eye for detail
Bring genuine cultural awareness, across fashion, media, music and art, into the work in ways that feel considered, never try-hard
Explore and integrate AI tools to streamline workflow
share what you're learning with the team
If a brief isn't strong enough, say so. If there's a better angle, bring it.
Requirements
Ability to document your authorisation to work in the United Kingdom
Occasional travel to our Norfolk office may be required
Are hands-on, solutions-focused, and entrepreneurial
Collaborate openly with humility, honesty, and humour
Embrace learning, teaching, and personal growth
Stay resilient, adaptable, and self-motivated in a creative environment
Speak up when you don’t know—and act fast to figure it out