Copywriter Manager Job at Plusnet (London)

Job Description

As Senior Copywriter, you'll lead the copywriting team's delivery of compelling, on-brand written content across all touchpoints for your assigned brand. Reporting to the Principal Creative, you'll manage a team of copywriters and a proofreader, ensuring high-quality copy that brings creative concepts to life and maintains consistent brand voice.

Job Responsibility

Lead the copywriting execution of campaigns and brand work, translating creative concepts into outstanding written content
Set copywriting standards and quality benchmarks for all written work on your brand
Allocate copywriting work across the team based on skills, capacity, and development needs
Build a collaborative, supportive team culture where writers thrive
Oversee copywriting production across all channels - digital, print, social, scripts, outdoor, retail, etc
Ensure all copy meets brand tone of voice guidelines while staying fresh and engaging
Ensure copy is clear, compelling, and drives the desired audience response
Champion and evolve the brand’s tone of voice to ensure all messaging is consistent, distinctive, and aligned to our verbal identity
Collaborate seamlessly with creatives, designers, strategists, project managers, legal teams and account managers to deliver insight led, brand aligned copy that meets both creative vision and business needs
Develop and manage scalable copywriting systems — from tone of voice guidelines to templates, workflows, quality controls, and file organisation — to ensure high quality, efficient, and consistent content production
Solve complex copy challenges by developing clear, creative, and compliant messaging that adapts seamlessly across formats and channels
Keep up with copywriting trends, cultural language shifts, and emerging formats
Engage with the copywriting community and attend industry events

Requirements

Significant experience in copywriting or creative writing, with a passion for crafting standout work
Experience leading or supporting a team of copywriters, with the ability to inspire, guide and nurture talent
A strong, varied portfolio showcasing excellence across channels, formats and campaign types
Hands-on experience delivering integrated campaigns from initial idea through to final execution
Background working with major consumer brands—experience in telecoms or tech is a bonus, not a barrier
Proven ability to maintain a consistent and compelling brand voice across multiple touchpoints
Experience managing copy production, including quality checks and proofreading processes

Nice to have

Experience working in an in house agency or brand-side environment
Ability to write effectively for both brand storytelling and performance led copy
Experience building or shaping tone of voice guidelines or messaging frameworks
Awareness of compliance and regulatory considerations when creating content
Experience in UX writing or digital first content creation
Comfort working in agile environments and producing high quality content at pace
A commitment to continuous learning—through courses, workshops, mentoring or industry events
Engagement with the wider creative community and an interest in emerging trends, tools and best practice

What we offer

Annual on target bonus 10% (based on both personal and company performance)
BT Pension scheme
minimum 5% employee contribution, BT contribution 10%
25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service
2 weeks carer’s leave
From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made
Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more
Life Assurance (4 x life cover pay)
Exclusive colleague discounts on our latest and greatest BT broadband packages
50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans
My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers
Discounted EE TV including TNT Sport and the NOW Entertainment membership
Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc
Volunteering days so you can give back to your local community
Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV’
24/7 private virtual GP appointments for UK colleagues

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Copywriter Manager

Job Description

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Requirements

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