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Copywriter & Content Editor

apptweak.com Logo

AppTweak

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Location:
Belgium, Brussels

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Category:
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Salary:

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Job Description:

We’re looking for a Copywriter & Content Editor at AppTweak. You’ll work closely with the Senior Content Marketing Manager to bring our content vision to life across blogs, video, and social. You’ll take the time to deeply understand our product and users, write authentically for different personas, and apply your sharp editorial eye to refine AI-generated content into polished, on-brand work that resonates with our audience. In addition to writing blogs, you’ll help manage our social presence, and create videos to expand AppTweak’s brand presence. You spot messaging gaps, ask good questions, and bring ideas about how our content can work harder for the business. Important: You're genuinely excited about testing new tools and exploring AI workflows, not just following playbooks, and you bring both craft and curiosity to everything you do.

Job Responsibility:

  • Write & refine blog posts that establish AppTweak’s app marketing expertise and grow our visibility - from AEO and SEO to thought leadership style blog posts
  • Work with subject matter experts to create blogs and edit for clarity, brand voice & impact
  • Leverage AI to scale content creation without losing quality or authenticity
  • Help manage our LinkedIn presence with intention. You’re bringing new ideas to the table every month and informing us of ideas to apply to the AppTweak LinkedIn page based on the latest trends
  • Provide strategic guidance by connecting product launches, brand initiatives, and current best practices to our LinkedIn efforts
  • Develop thought leadership posts for internal AppTweak experts
  • Dig into AppTweak’s platform for insights to use on our different channels
  • Write punchy video scripts for both YouTube & LinkedIn. This includes 15-second shorts to 4-5 minute educational videos
  • Repurpose webinars and event pics into crisp clips
  • Help subject matter experts film themselves at the office
  • Bring to the table exciting video ideas and trends to try

Requirements:

  • Bachelor's in Marketing, Communication, English or any relevant field
  • Exceptional writing, editing, and oral skills in English
  • 3+ years experience in a similar role with a strong portfolio to back it up. You've written blogs and managed social media before. You understand how different platforms require different voices
  • Incredible editing skills with a sharp eye for detail. You can catch factual errors, inconsistencies, awkward phrasing, and generic AI patterns
  • Keen understanding of copy needs by channel (social, blog, guide, etc.)
  • Maintain deadlines, social media and video calendars with the ability to prioritize your tasks and report back on them
  • Excellent cross-team communication: you're in regular sync with product, HR, and our broader team. Over-communication is your go-to
  • Curiosity about AI in content marketing combined with strong editorial judgment. You know how to leverage AI for efficiency while maintaining quality and authenticity, and you’re open to trying new AI tools and platforms

Nice to have:

  • Industry experience in writing app marketing, or tech at large, content
  • WordPress, Hubspot, and AirOps experience
  • Examples of how you’ve leveraged AI in content marketing or social media

Additional Information:

Job Posted:
December 19, 2025

Work Type:
Hybrid work
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