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The Copywriter Cargo is responsible for developing creative copy and ideas for marketing communication materials while adhering to brand guidelines, deadlines and business needs. The ideal candidate is highly proficient at copywriting and creative development, proofreading and can manage multiple projects at a time from concept through to completion. They understand how to communicate the Air Canada Cargo and Air Canada brand in in digital, print, email, social media, advertising, editorial, merchandise, and more. They understand the importance of paying attention to detail and are extremely organized. The are comfortable with technical, operational, and creative subject matter and communication. This role is expected to be hands-on and will be responsible for creative studio project management and resourcing alongside the Creative Designer - Cargo.
Job Responsibility:
Create insightful original marketing copy that reinforces Air Canada Cargo’s brand voice and complements the creative visual solutions, format types to include but not limited to print, digital, editorial, social media, and events-related
Effectively communicate and collaborate with the designer and internal partners to ensure that copy is on brief, on brand voice and considers business objectives and requirements
Ensuring brand consistency across all content streams
Work collaboratively with the team on concept development and creative solutions to ensure maximum impact
Manage multiple projects at a time from concept through to completion
Generate multiple concepts for a campaign or project
Proofread all creative before deployment
Collaborate cross-functionally with product, operations, sales, brand teams and other internal and external partners to acquire research when needed to begin the creative process
Ensure copy is factually correct and meets brand standards by working directly with product owners, subject matter experts, legal and marketing groups
Receive and implement feedback with a positive attitude
Interpret, gain and communicate insights on competitor activity to inform messaging direction
Provide quality control over projects to ensure brand voice consistency
If required for special projects: manage freelance resources/vendors as required to complete projects on time, budget and strategy
Contribute to the development of the studio through innovation and recommendations for improving efficiency
Participate and lead brainstorming sessions
Support the development of the global brand guidelines, providing key assets and setting the guardrails for local adaptation, including defining the fix and flex elements of the system
Monitor key themes and issues relevant to Air Canada Cargo, Air Canada, logistics, aviation and industry in order to create informed creative solutions
Continuously fill the funnel of new ideas – understand and make recommendations on how to turn marketing briefs into compelling brand-building marketing executions
Other duties as assigned
Requirements:
3-5+ years of experience brand-side or creative agency setting
A graduate/postgraduate degree in the field and a strong copywriting and advertising portfolio
Experience in B2B through-the-line marketing channels, including print, digital, video, trade shows/events, and social media channels
Self-starter who shows initiative and innovation from concept to completion
Demonstrated and extraordinary communication and writing skills and meticulous eye for detail
Ability to familiarize yourself with technical or industry topics in a timely manner
Deftly manage and appreciate constructive criticism
Strong Interpersonal and oral communication skills
Exceptional time-management skills and ability to prioritize workload
Must be passionate about global logistics, operations, supply chain and B2B communications
Must be keenly interested in overall creative and digital ecosystem
Able to present concepts and be a team player to achieve the correct copywriting solution
Strong work ethic and ability to work with minimal supervision and under tight deadlines
Proficiency with Microsoft Office programs Word, PowerPoint and Excel
Candidates must be eligible to work in the country of interest
Nice to have:
Though this is a copywriting role, experience and proficiency with design software and the ability to assist with design projects should it be needed, is considered a plus