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Copy/content writer

India, Bangalore · Job Posted March 26, 2026
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Job Description

We are looking for a creative and versatile copy/content writer who can craft compelling narratives across formats—from sharp social media captions to engaging blogs, website content, UX writing, and video scripts. This role goes beyond traditional writing. We’re looking for someone who understands branding, storytelling, and audience psychology and can translate ideas into content that drives engagement, builds brand voice, and delivers impact across multiple platforms. You will work closely with the marketing, design, and video teams on client projects, video shoots, and campaign executions, contributing to storytelling both on and off the screen. The ideal candidate should have a strong sense of humor, spontaneity, and the ability to quickly understand different contexts and brands while consistently delivering high-quality, creative output. You will be working across multiple brands, contributing to campaigns, content strategy, and storytelling initiatives across digital platforms.

Job Responsibility

  • Create compelling content for marketing campaigns, brand storytelling, and client projects
  • Write across formats, including blogs, website content, landing pages, UX writing, ad copies, social media captions, and emailers
  • Develop video scripts, storyboards, and story concepts for reels, ads, brand films, and client deliverables
  • Work closely with the production team during shoots, assisting with scripting, shot flow, and on-ground storytelling
  • Be part of client video shoots and production environments, contributing ideas in real-time
  • Collaborate with videographers, designers, and marketers to bring creative concepts to life
  • Contribute to content strategy and campaign ideation for multiple brands
  • Craft engaging, witty, and context-driven copy tailored to different audiences and platforms
  • Write UX copy and microcopy that enhances user experience across digital products
  • Use AI tools to ideate, optimize, and scale content creation while maintaining originality and quality
  • Stay updated with social media trends, formats, and cultural moments to create relevant content
  • Ensure consistency in brand voice, tone, and messaging across all content
  • Edit and refine content based on feedback and performance insights
  • Work on multiple brands and projects simultaneously, ensuring timely delivery
  • Use SEO best practices to generate traffic to our site
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
  • Analyze content marketing metrics and make changes as needed
  • Collaborate with other departments to create innovative content ideas

Requirements

  • 1–2 years of experience in copywriting/content writing for marketing, digital, or creative agencies
  • Strong portfolio showcasing campaigns, scripts, and multi-format writing
  • Ability to write video scripts, ad copy, and storytelling-driven content
  • Strong understanding of visual storytelling and how content translates into video formats
  • Experience or interest in being part of video shoots, production environments, or client projects
  • Excellent writing skills with a strong grasp of tone, humor, and audience engagement
  • Ability to think spontaneously and contribute ideas during live shoots and brainstorming sessions
  • Proficiency in AI tools (ChatGPT, Jasper, Copy.ai, or similar) for content creation and ideation
  • Good understanding of social media trends and content formats
  • Basic knowledge of SEO, branding, and digital marketing principles
  • Strong collaboration and communication skills
  • Ability to manage multiple projects and tight deadlines
  • Ability to work independently and also collaborate with freelancers to produce content
  • Experience using WordPress is preferred but not mandatory

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