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Copy Chief

United States · Job Posted February 20, 2026
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Job Description

You’ll own copy quality, strategy, and performance across our DTC and eCommerce brand ecosystem. You'll craft angles that stop thumbs mid-scroll and together, we'll build something that elevates the entire industry.

Job Responsibility

  • Create and scale compelling marketing angles for new and existing products across paid, email/SMS, landing/product pages, web, funnels, scripts, and packaging
  • Own CRO for copy: form hypotheses, brief tests, partner with growth/design/analytics, and scale winners to improve ROAS, CVR, AOV, LTV, CTR, and CPA
  • Hire, assign, and manage workloads for in-house and freelance writers
  • build repeatable briefing, drafting, editing, and QA processes
  • Daily editing to raise clarity, narrative, proof, and voice to a world-class standard
  • coach young writers to accelerate growth
  • Use AI tools to accelerate and expand creative executions rooted in both science and optimal conversion strategies
  • Build systems and standards: voice/style guides, offer matrices, messaging maps, headline banks, swipe files, and checklists
  • Translate research and science into compliant, benefit-led messages
  • uphold FTC/FDA guidelines
  • Move fast and iterate, course-correcting based on data while protecting brand guardrails
  • Contribute thought leadership articles, teardowns, talks, and mentoring

Requirements

  • 10+ years in DTC/eCommerce copy, including direct response
  • 3+ years leading or editing teams
  • Proven CRO track record with test plans and before/after results
  • Experience hiring, managing, coaching, and capacity planning for copy teams
  • Expert editing, messaging hierarchy, and claim substantiation
  • Data fluency and cross-functional collaboration with growth, product, design, and analytics
  • Familiarity with supplement marketing compliance or ability to ramp quickly
  • Strong project management and communication
  • College degree required

What we offer

  • Mission-driven products that measurably improve health and performance
  • Test-and-learn culture with autonomy, ownership, and support
  • Fully remote, globally distributed team
  • Flexible work arrangements across time zones
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