Coordinator, Digital Marketing

• Assist in managing HFUW's digital communications to support an integrated marketing strategy across online platforms for key audiences
• Assist with digital marketing strategies and provide detailed reporting to ensure timely scheduling and alignment with organization strategic goals
• Collaborate with other departments to ensure consistent brand representation and to advance Marketing and Communications activities
• Ensure content aligns with SEO best practices
• Track web analytics using Google Analytics and recommend strategies to improve traffic
• Assist with the research, coordination, analysis, and planning of Marketing and Communications initiatives
• Write and optimize platform-specific social media content using performance data, audience insights, and current best practices to increase engagement and reach
• Monitor social media channels and engage with followers in a timely and professional manner to strengthen brand awareness and organizational presence
• Develop in-depth knowledge of Heart of Florida United Way programs, initiatives, events, and experiences
• Ensure adherence to all organizational policies and procedures, staying informed about updates
• Maintain and provide recommendations for standard operating procedures (SOPs) to ensure accuracy, consistency, and relevance of all Marketing and Communications practices
• Maintain client and staff confidentiality and adhere to HIPAA, FIPA, PHI, PII requirements
• Provide back-up support to the Marketing and Communications team
• Identified as essential, requiring prompt and effective action during critical situations to ensure the safety and well-being of the community
• Contribute to overall organizational success by performing other duties and responsibilities as assigned

• Associate degree or equivalent combination of experience and education may be considered in lieu of degree. Bachelor’s degree preferred
• Two years of digital marketing, social media marketing, or web marketing experience required
• Intermediate experience with Microsoft Office and other related technology required
• Proficiency in Adobe Creative Suite
• Strong knowledge of HTML
• Expertise in web design, email marketing, social media platforms, and management tools, including but not limited to Trello, Facebook Business, Meltwater, and Word Press
• Demonstrated ability to take initiative, anticipate needs, and proactively address challenges
• CRM database experience required
• Customer service skills and experience required
• Ability to edit, complete, and assemble reports
• Attention to detail and accuracy
• Excellent analytical skills
• Ability to multi-task and work in a fast-paced environment
• Ability to work independently with minimal supervision required
• Strong communication skills, both written and orally, required
• Strong proofreading skills required
• Ability to utilize critical thinking and problem-solving skills
• Ability to utilize organizational skills effectively
• Must have access to a private, secure, and stable high-speed internet connection
• Must have access to a quiet, confidential workspace

Bilingual is a plus